Social Media Executive | Cyber Park Kerala

Responsibilities

• Create compelling and visually appealing content for various social media platforms, including text, images, and graphics.
• Collaborate with the design team to ensure cohesive and on-brand visuals.
• Manage and maintain the company’s social media accounts, including scheduling and publishing posts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
• Monitor social media activity, respond to comments, messages, and mentions in a timely and engaging manner.
• Interact with followers, fans, and customers on social media platforms to foster meaningful conversations and build relationships.
• Encourage user-generated content and engagement through contests, polls, and interactive posts.
• Assist in developing and executing social media content strategies that align with marketing objectives and target audience preferences.
• Contribute ideas for creative campaigns and initiatives to drive brand awareness and engagement.
• Monitor key social media metrics, track performance, and prepare regular reports to evaluate the effectiveness of campaigns.
• Analyze data to identify trends, insights, and areas for improvement. Support the creation and management of paid social media advertising campaigns, including ad copy, targeting, and budget allocation.
• Stay updated on social media trends, industry developments, and emerging platforms to ensure a proactive and innovative approach to social media marketing.
• Collaborate with internal teams, including marketing, design, and customer service, to ensure a unified brand voice and messaging.
• Provide live coverage of events, product launches, and company activities on social media platforms to engage remote audiences.
  

Requirements

• Proven experience as a Social Media Executive or similar role, with a strong portfolio showcasing successful social media campaigns.
• Proficiency in using social media management tools and analytics platforms.
• Excellent written and verbal communication skills in English; knowledge of Arabic is beneficial.
• Creative mindset with the ability to generate engaging and shareable content.
• Strong organizational skills and attention to detail.
• Ability to work independently and collaboratively within a team.
• Flexibility to adapt to changing trends and requirements.