Social Media Executive

Key Responsibilities

• Upload and schedule posts across platforms (Instagram, LinkedIn, YouTube, etc.) as per the content calendar and brand guidelines
• Coordinate with design and copy teams to ensure timely and error-free uploads
  

Community Management & ORM

• Monitor comments, DMs, tags, and mentions across platforms
• Reply, escalate, or engage with users in the brand tone with special attention to meme pages, influencers, or topical conversations
• Track sentiment and report any crisis or unusual activity immediately
  

Performance Reporting

• Assist in compiling monthly performance reports for ongoing retainers
• Help track engagement rates, top-performing content, and social trends
• Coordinate with the Social Media Lead to translate numbers into insights
  

Execution Support

• Maintain and organise asset banks (captions, creatives, videos)
• Stay updated on social media trends, platform updates, and competitor activity
• Support the content and strategist team in daily tasks as needed, including live posting or coverage
  

Internal Coordination

• Work closely with the Social Media Lead to ensure timelines, tonality, and execution are aligned
• Update regularly with posting schedules, approvals, and live content status
  

Qualifications & Skills

• 1–2 years of experience in social media handling or digital marketing, preferably in an agency setup
• Strong understanding of Instagram, LinkedIn, and YouTube basics
• Basic analytics skills (Insights, engagement rate, reach, etc.)
• Excellent organisational and communication skills
• Reliable, proactive, and has a keen eye for internet culture, comments, and trends
• Seamless use of Google Sheets, Google Slides, and maintaining Content Calendars