Social Media Executive

Key Responsibilities 1. Content Planning & Execution

• Assist in creating and managing monthly social media content calendars.
• Post and schedule content across various platforms (Facebook, Instagram, LinkedIn, X, TikTok, YouTube, etc.).
• Collaborate with designers and copywriters to develop engaging posts, stories, and reels.
• Ensure brand consistency in visuals, tone, and messaging.
• Research and incorporate trending topics, hashtags, and formats into content.

2. Community Management

• Monitor social channels daily for comments, messages, and mentions.
• Respond to audience interactions promptly and professionally.
• Build and maintain a positive online community for each client.
• Escalate customer queries or issues to the account manager when needed.

3. Campaign Support

• Assist in executing paid social media campaigns under the guidance of the Social Media Manager or Performance Team.
• Track engagement metrics (likes, shares, comments, reach, clicks, etc.).
• Help optimise campaigns based on performance insights.

4. Analytics & Reporting

• Gather and compile social media performance data using analytics tools.
• Prepare weekly and monthly performance reports for clients.
• Identify growth opportunities and suggest improvements based on insights.

5. Trend Monitoring & Research

• Stay updated on social media trends, new tools, and algorithm changes.
• Research competitors and industry leaders for content inspiration.
• Suggest innovative ideas and creative formats for upcoming campaigns.

6. Collaboration

• Work closely with creative, design, and copywriting teams to ensure timely content delivery.
• Coordinate with account managers for approvals and client feedback.
• Support the social media manager in campaign execution and reporting.

Skills & Qualifications

• 0–2 years of experience in social media marketing (internship or agency experience preferred).
• Good understanding of major platforms and their content requirements.
• Strong written and verbal communication skills.
• Basic knowledge of analytics and social media tools (specially Meta Business Suite,
• Creativity, attention to detail, and time management skills.
• Familiarity with paid ads or influencer collaborations is a plus.

Reporting To:

Social Media Manager / Digital Marketing Manager

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person