Social Media Copywriter

5 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Job Type

Full Time

Job Description

Job Title: Social Media Copywriter & Content Strategist

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About Us


#DirectToFan Model

Social Media Copywriter & Content Strategist

not an SEO writing role

This is for someone who understands platforms, culture, formats, hooks, and human behaviour — and can translate all of that into powerful, social-first copy.


Role Overview


brain + voice

From IG reels to short-form scripts, from witty X posts to storytelling-driven carousels, your words will shape conversations and make brands feel alive on the internet.

Your work will combine:


✨ Creative Copywriting

✨ Social Platform Understanding

✨ Storytelling & Content Planning

✨ Cultural Relevance


You'll collaborate closely with design, strategy, and account teams to build content that people actually want to consume.


What You’ll Do

✍️ Social Copywriting (Core Focus)

  • Write

    scroll-stopping copy

    for Instagram, YouTube, Facebook, LinkedIn & X (Twitter).


  • Craft

    engaging scripts

    for reels, shorts, and social-first video content.


  • Develop

    platform-wise hooks

    (IG reel hooks, tweet punchlines, carousel headlines).


  • Convert briefs into

    creative, contextual and thumb-stopping narratives

    .


  • Create

    copy + visual alignment

    with designers for seamless storytelling.


  • Build and maintain

    brand voice

    across different digital touchpoints.


  • Edit and proofread content to ensure

    clarity, consistency & impact

    .


📅 Social-First Content Strategy

  • Plan

    monthly content calendars

    with ideas rooted in culture, audience behaviour and brand personality.


  • Identify

    trends, moments & formats

    relevant for each brand.


  • Analyze performance and iterate copies to boost

    engagement, retention & shareability

    .


  • Support pitches with

    concepts, hooks, campaign ideas

    , and trend insights.


Who You Are


  • A

    social-media-native thinker

    — you get the algorithm, formats & audience psychology.


  • A writer who blends

    humour, culture, emotion, and brand intent

    fluidly.


  • Someone who knows what makes a reel go viral, a tweet get engaged, and a script feel binge-able.


  • A team player who loves

    brainstorming, experimenting, and building ideas

    .


  • Detail-oriented, deadline-driven and always excited to learn something new.


Skills & Qualifications


Must-Haves

  • 2–5 years in

    social media copywriting

    or digital content creation.


  • Strong portfolio of

    social copies

    (reels, ads, posts, tweets, scripts).


  • Excellent command over

    language, tone, hooks, and storytelling

    .


  • Understanding of

    platform behaviour, content trends & audience psychology

    .


  • Ability to work across multiple brands & timelines without losing quality.


Good-to-Have

  • Experience with

    integrated social campaigns

    (IG/FB/YT).


  • Basic understanding of

    social media analytics

    .


  • Exposure to

    D2C / lifestyle / consumer-first brands

    .


Why Join NEM Digital?


✨ Work with iconic brands + rising disruptors

✨ A creative playground with zero ego & full collaboration

✨ Freedom to experiment, innovate & make your voice heard

✨ A growth-driven culture with continuous learning

✨ Hybrid-friendly work-life balance


Show Us What You've Got

🌐 Website: www.nothingelsematters.in

🎬 Showreel: Watch here

🎨 Behance: Our Work


How to Apply

resume + portfolio + writing samples

📌 Subject: Application – Social Media Copywriter [Your Name]


If your words can spark conversations, shape culture, and build digital communities —

you belong to NEM.


Make your words matter. Because here, Nothing Else Matters.


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