Social Media Copywriter

Job Title: Social Media Copywriter & Content Strategist

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About Us

#DirectToFan Model

Social Media Copywriter & Content Strategist

not an SEO writing role

This is for someone who understands platforms, culture, formats, hooks, and human behaviour — and can translate all of that into powerful, social-first copy.

Role Overview

brain + voice

From IG reels to short-form scripts, from witty X posts to storytelling-driven carousels, your words will shape conversations and make brands feel alive on the internet.

Your work will combine:

✨ Creative Copywriting

✨ Social Platform Understanding

✨ Storytelling & Content Planning

✨ Cultural Relevance

You'll collaborate closely with design, strategy, and account teams to build content that people actually want to consume.

What You’ll Do

✍️ Social Copywriting (Core Focus)

• Write

  scroll-stopping copy

  for Instagram, YouTube, Facebook, LinkedIn & X (Twitter).

• Craft

  engaging scripts

  for reels, shorts, and social-first video content.

• Develop

  platform-wise hooks

  (IG reel hooks, tweet punchlines, carousel headlines).

• Convert briefs into

  creative, contextual and thumb-stopping narratives

  .

• Create

  copy + visual alignment

  with designers for seamless storytelling.

• Build and maintain

  brand voice

  across different digital touchpoints.

• Edit and proofread content to ensure

  clarity, consistency & impact

  .

📅 Social-First Content Strategy

• Plan

  monthly content calendars

  with ideas rooted in culture, audience behaviour and brand personality.

• Identify

  trends, moments & formats

  relevant for each brand.

• Analyze performance and iterate copies to boost

  engagement, retention & shareability

  .

• Support pitches with

  concepts, hooks, campaign ideas

  , and trend insights.

Who You Are

• A

  social-media-native thinker

  — you get the algorithm, formats & audience psychology.

• A writer who blends

  humour, culture, emotion, and brand intent

  fluidly.

• Someone who knows what makes a reel go viral, a tweet get engaged, and a script feel binge-able.

• A team player who loves

  brainstorming, experimenting, and building ideas

  .

• Detail-oriented, deadline-driven and always excited to learn something new.

Skills & Qualifications

Must-Haves

• 2–5 years in

  social media copywriting

  or digital content creation.

• Strong portfolio of

  social copies

  (reels, ads, posts, tweets, scripts).

• Excellent command over

  language, tone, hooks, and storytelling

  .

• Understanding of

  platform behaviour, content trends & audience psychology

  .

• Ability to work across multiple brands & timelines without losing quality.

Good-to-Have

• Experience with

  integrated social campaigns

  (IG/FB/YT).

• Basic understanding of

  social media analytics

  .

• Exposure to

  D2C / lifestyle / consumer-first brands

  .

Why Join NEM Digital?

✨ Work with iconic brands + rising disruptors

✨ A creative playground with zero ego & full collaboration

✨ Freedom to experiment, innovate & make your voice heard

✨ A growth-driven culture with continuous learning

✨ Hybrid-friendly work-life balance

Show Us What You've Got

🌐 Website: www.nothingelsematters.in

🎬 Showreel: Watch here

🎨 Behance: Our Work

How to Apply

resume + portfolio + writing samples

📌 Subject: Application – Social Media Copywriter [Your Name]

If your words can spark conversations, shape culture, and build digital communities —

you belong to NEM.

Make your words matter. Because here, Nothing Else Matters.