Social Media Coordinator

Job Summary:

Social Media Executive

Key Responsibilities:

• Develop, curate, and publish engaging content (text, images, videos) for all social media channels (Instagram, Facebook, LinkedIn, Twitter, etc.)

• Plan and execute monthly content calendars aligned with the marketing strategy.

• Monitor, respond to, and engage with followers and online communities in real time.

• Collaborate with stakeholders for campaign planning and execution.

• Stay updated on social media trends, algorithm changes, and competitor activities.

• Analyze performance metrics and prepare weekly/monthly reports using tools like Meta Insights, Instagram Analytics, and Google Analytics.

• Support paid social media campaigns in collaboration with the performance marketing team.

• Manage influencer collaborations and brand partnerships where relevant.

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1–3 years of experience in managing brand social media accounts.

• Strong understanding of social media platforms, content strategies, and audience behavior.

• Excellent written and verbal communication skills.

• Creative thinking and a keen eye for visual aesthetics.

• Proficiency in Canva, Adobe Creative Suite, or basic video editing tools is a plus.

• Experience with social media scheduling and analytics tools (e.g., Buffer, Later, Hootsuite).

Preferred Qualities:

• Passionate about social media and digital storytelling.

• Ability to multitask and manage multiple brand pages simultaneously.

• Strong attention to detail and ability to meet deadlines.

• Positive attitude and team-player mindset.