Social Media Coordinator

Position Overview

Roles & Responsibilities

Key Responsibilities:

• Publish 1030 pieces of short-form video content per brand daily across TikTok, YouTube Shorts, and Instagram Reels.
• Ensure all captions, hashtags, audio selections, and cover frames align with ZURU brand guidelines and platform trends.

Content QA & Optimization:

• Double-check content for formatting, spelling, cropping, and sound alignment before upload.
• Apply tags, thumbnails, and platform-specific SEO (especially for YouTube).
• Ensure uploads are mobile-friendly and align with current platform trends (e.g. trending sounds, formats, aspect ratios).

Scheduling & Coordination:

• Maintain weekly upload calendars across brands.
• Coordinate closely with the Creative and Marketing teams to receive final edits, briefs, and posting instructions.

Organic Performance Tracking:

• Track and log content performance within the first 24 hours of posting, including key metrics such as views, likes, shares, and watch-through rates.
• Flag high- or low-performing content and provide a weekly content performance report with key takeaways.

Competitor Monitoring:

• Conduct regular checks on competitor brand accounts to benchmark performance, identify emerging trends, and report on standout creative.
• Share findings weekly with the broader content and brand teams to inform ideation.

Channel Hygiene:

• Manage video categorization, playlist tagging, and archiving.
• Update brand bios, profile images, links, and highlights as needed.

Skills & Experience

• 12 years of experience in social media content management or platform execution (YouTube, TikTok, Instagram).
• Prior experience with high-volume scheduling tools (e.g., Later, Sprout Social, Metricool, or native platforms).

Skills:

• Excellent attention to detail especially for visual quality and consistency.
• Strong organizational and time management skills.
• Fast learner with a proactive approach to solving problems.
• Basic understanding of how algorithms work on TikTok, Instagram Reels, and YouTube Shorts is a plus.
• Proficiency in English for written and verbal updates.

Mindset:

• Comfortable with repetitive tasks at high scale.
• Curious about trends and open to experimentation.
• Can work independently and communicate asynchronously across time zones.
• Excited by fast-paced environments and large-scale brand storytelling.