Video Editor

Position Title: Content Editor/ Video Editor

Team: Brand Engagement

Business: ZURU Group

Position Overview
ZURU is one of the fastest-growing toy companies globally, known for market-leading innovation, bold brand storytelling, and operational scale. We manage a portfolio of blockbuster toy brands including Mini Brands, Rainbocorns, XSHOT, Smashers, Robo Alive, Hug-A-Lumps, Snackles, and more.
To fuel our next stage of growth, we're industrializing our content engine. That includes building a high-output TikTok video editing team that can craft and publish thousands of native short-form videos per month across brands and markets.
Position Impact
We are hiring a TikTok-focused Content Editor based in India to help edit, optimize, and output short-form videos at scale across all ZURU toy brands. This role sits at the heart of ZURUs Creator Studio and plays a key role in transforming raw footage into engaging, high-performing content for TikTok, YouTube Shorts, and Instagram Reels.
You will work within a fast-paced, collaborative global team, receiving raw footage daily from creators, influencers, and internal shootsand turning it into native, platform-first content designed to hook and retain.
Roles & Responsibilities
Daily Editing at Scale:

• Edit and export 1530 short-form videos per day, aligned to ZURUs brand voice and platform trends.
• Ensure content follows best practices for TikTok: hook-first editing, fast cuts, on-screen text, sound sync, and caption overlays.
• Adapt raw UGC, studio shoots, and branded storytelling into native formats optimized for TikTok, YouTube Shorts, and Reels.

Template & Format Ownership:

• Apply different edit styles for product reveals, skits, trends, ASMR, educational formats, and challenges.

Creative Refinement:

• Collaborate with the global Creative and Marketing teams to iterate based on feedback and A/B test learnings.
• Continuously optimize for attention-grabbing openers, watch-through rate, and platform-native aesthetics.

Brand Consistency:

• Edit within the tone of voice and look-and-feel of each toy brandensuring content remains visually and tonally consistent.
• Add brand-specific intros, outros, and CTAs where applicable.

Speed & Efficiency:

• Work within fast turnaround windows (2448 hours) to meet publishing schedules.
• Proactively flag footage issues or request reshoots where needed to maintain quality.

Skills & Experience
Experience:
2+ years of experience in video editing with a strong portfolio of TikTok/Reels/Shorts content.
Experience working in fast-paced, high-volume environments such as agencies, content farms, or social-led brands.
Skills:
Expert-level skills in CapCut, Adobe Premiere Pro, or other short-form editing tools (Final Cut, DaVinci, After Effects optional).
¢ Familiarity with TikToks in-app editing, text tools, filters, transitions, and trending sounds.
¢ Fluent in applying viral editing formats: meme style, native voiceovers, split screens, lo-fi visuals, and platform humour.
¢ Good eye for visual pacing, motion, typography, and narrative tension in 1560 second formats.
¢ Mindset:
¢ Passionate about short-form content and TikTok culture.
¢ Fast, efficient, and unphased by tight deadlines or high output targets.
¢ Willing to take creative direction but also contribute fresh ideas based on native platform trends.
¢ Obsessive attention to detailespecially when working across brands and formats.

January 2024