Social Media & Content Specialist

Job Profile: Social Media & AI Content Strategist

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Job Summary:

Social Media Strategist & Content Manager

Key Responsibilities:

Social Media Strategy & Management

• Develop, implement, and manage a cross-platform social media strategy (Instagram, LinkedIn, Facebook, Twitter, YouTube, etc.)
• Plan and maintain an organized content calendar aligned with brand and campaign goals
• Use AI tools to research trends, optimize post timing, and personalize audience targeting
• Monitor key metrics (reach, engagement, sentiment, etc.) and adapt strategy accordingly
• Track emerging trends, platform updates, and competitor activity to maintain relevance

Content Management & AI-Driven Creation

• Create and curate original, high-quality content including posts, reels, videos, blogs, carousels, infographics, etc.
• Use AI tools (e.g., ChatGPT, Jasper, Canva AI, Lumen5, etc.) to streamline content ideation, creation, and automation
• Write clear, persuasive, and brand-aligned copy for social content
• Capture or direct visual content (photos/videos) and perform basic editing using tools like Adobe Suite, CapCut, Canva
• Collaborate with design, marketing, and leadership teams to ensure consistent messaging and branding

Online Reputation Management (ORM)

• Proactively monitor and respond to comments, DMs, reviews, and brand mentions across platforms
• Handle escalations and coordinate with internal teams for issue resolution
• Analyze sentiment trends and provide insights for improving brand perception
• Maintain a positive and consistent brand voice in all public interactions

Requirements:

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field
• Minimum 5 years of experience in social media strategy and content management
• Strong command of written English and visual storytelling
• Proficiency in tools such as Canva, Adobe Suite, CapCut, Meta Business Suite, Hootsuite, and social media analytics dashboards
• Hands-on experience with AI tools for content research, generation, and analysis
• Strong analytical skills and ability to derive actionable insights from data
• Ability to manage multiple projects, work independently, and collaborate cross-functionally

Preferred Skills:

• Working knowledge of ChatGPT, Jasper, Lumen5, Grammarly, and other AI-based content tools
• Basic understanding of SEO and keyword optimization for blogs and captions
• Experience managing communities or running online engagement events
• Familiarity with brand monitoring and sentiment analysis tools

About the Company:

top 1% of B-Schools in India accredited by AACSB