Social Media & Content Marketing Executive

About Us:

Learnyst is a comprehensive online platform empowering creators and educators to develop, market, and sell their online courses securely. Our advanced DRM technology rivals some of the best OTT platforms, ensuring the highest level of content protection for our users. Join our team and help us revolutionize the online education industry.

B2B-focused content marketing expert to drive this initiative through LinkedIn and strategic content marketing.

Role Overview:

Social Media & Content Marketing Executive with 1+ years of experience in B2B content creation, LinkedIn marketing, and corporate storytelling.

This is a full-time, high-ownership role, where you will develop and implement a B2B-focused content strategy that drives brand awareness, lead generation, and thought leadership in the corporate training space.

Selected Candidate's Day-to-Day Responsibilities:

Strategic Content & Thought Leadership:

• Develop and execute a

  LinkedIn-first content strategy

  to position Learnyst as a leading LMS for corporate training.
• Craft high-impact

  B2B content (LinkedIn posts, case studies, whitepapers, blogs, and newsletters) tailored for L&D heads, HR teams, and corporate decision-makers.

• Write engaging ad copies and brand messaging

  for LinkedIn campaigns, website landing pages, and corporate outreach.

• Research and implement enterprise-focused storytelling

  that highlights Learnyst’s value proposition for workforce training.
• Repurpose

  long-form content into bite-sized, high-value LinkedIn posts and video scripts for enterprise marketing.

Social Media & Content Creation (Corporate Positioning & Brand Awareness):

• Plan and manage content buckets focused on

  corporate learning, upskilling trends, and HR training strategies

  .
• Create and schedule

  LinkedIn posts, YouTube content, and thought leadership articles

  to enhance Learnyst’s enterprise brand presence.
• Research and track

  B2B social media trends

  to refine our content strategy.
• Engage with industry discussions, corporate L&D communities, and enterprise LinkedIn groups to build credibility.

Campaign Execution & Performance Tracking:

• Work closely with

  growth marketing & sales teams

  to align content with enterprise lead generation goals.
• Develop and execute

  LinkedIn ad campaigns

  with compelling messaging tailored for corporate audiences.
• Track and analyse

  engagement, CTRs, and conversions

  from LinkedIn and corporate marketing efforts.

Requirements:

• 1+ years of experience

  in B2B content creation, LinkedIn marketing, and corporate messaging.
• Strong understanding of

  enterprise marketing, HR tech, or corporate training industries

  .
• Experience in crafting

  thought leadership content, ad copies, and social media strategies for B2B audiences

  .
• Proficiency in LinkedIn’s

  algorithm, engagement tactics, and ad platform

  .
• Excellent

  storytelling and brand messaging skills

  for corporate audiences.
• Proficiency in

  content tools like Canva, Adobe Creative Suite, or similar

  .
• Strong ownership mindset with the ability to

  work independently and deliver impactful content

  .

Employment Details:

• Role Type:

  Full-time

• Stipend:

  Based on experience and skills shown in assessment, above 4LPA.
• Flexible work environment with opportunities for remote work.
• Collaborative and inclusive company culture with no micromanagement.
• Office perks include Breakfast, Lunch, Snacks and a game area to relax during breaks.
• Standard working hours: 10 AM to 7 PM, Monday to Friday (Saturday and Sunday off).
• Opportunities for professional growth and development.

Why Join Us?

• Be part of

  a high-impact initiative

  positioning Learnyst as a

  leading LMS for enterprises

  .
• Work directly on

  LinkedIn-first marketing strategies

  to engage corporate L&D and HR leaders.
• Gain hands-on experience in

  enterprise content marketing, thought leadership, and lead generation

  .
• Full

  creative freedom

  to experiment with B2B content formats and strategies.

How to Apply:

jay@learnyst.com

Learnyst is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.