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12 Job openings at Avinyaa Ed Tech Private Limited
HR Generalist

Surat, Gujarat, India

2 years

Not disclosed

On-site

Full Time

Job Title: HR Generalist (Technical & Non-Technical Recruitment)Location: Surat, GujaratCompany: Avinyaa EdTechExperience: Minimum 2 years in IT recruitment (Technical & Non-Technical) About Us:At Avinyaa EdTech, we are a trailblazer in the EdTech sector, committed to transforming education through innovative technology solutions. We are expanding our HR team and looking for a skilled HR Generalist based in Surat who has experience in both technical and non-technical recruitment. Join our growing team to help us attract top talent and build a thriving workforce in the IT field. Role Overview:As an HR Generalist at Avinyaa EdTech, you will be responsible for driving recruitment for both technical and non-technical roles, ensuring alignment with our business goals and organizational culture. You will handle full-cycle recruitment processes, manage employee relations, and contribute to HR operations and strategies to support the overall growth of the company. Key Responsibilities:Recruitment: Manage end-to-end recruitment for both technical (software engineers, developers, etc.) and non-technical (marketing, sales, administration, etc.) roles.Sourcing: Proactively source candidates through job portals, social media, professional networks, and employee referrals.Screening & Interviewing: Conduct initial candidate screenings, interviews, and assessments to evaluate qualifications, technical expertise, and cultural fit.Onboarding: Oversee the onboarding process, ensuring a smooth transition for new hires into the company.Employee Relations: Assist in managing employee relations, addressing concerns, and ensuring a positive work environment.HR Operations: Support HR policies, compensation planning, benefits administration, and compliance.Training & Development: Identify training needs and assist in implementing programs to improve employee skills and performance.Reporting & Documentation: Maintain accurate records of recruitment activities, employee data, and other HR-related documentation. Requirements:Minimum of 2 years of experience in IT recruitment (both technical and non-technical roles).Prior experience working in the IT sector, preferably within an EdTech company or a similar fast-paced environment.In-depth knowledge of recruitment strategies and tools for both technical and non-technical hiring.Strong understanding of HR functions such as employee relations, performance management, and policy implementation.Excellent communication, interpersonal, and negotiation skills.Strong organizational skills with the ability to manage multiple priorities effectively.Knowledge of Surat’s job market and networking channels is an advantage.Ability to work collaboratively and independently in a dynamic environment.A proactive and problem-solving attitude. Why Avinyaa EdTech?Dynamic Work Culture – Be part of an innovative and collaborative team committed to the future of education.Career Development – Opportunities for professional growth and skill enhancement.Impact – Contribute to meaningful work in transforming the education industry.Competitive Benefits – Attractive salary package with additional benefits. How to Apply:If you are passionate about HR, recruitment, and IT, and you are based in Surat, apply now! Please send your updated resume on [hr@avinyaaedtech.com / info@avinyaaedtech.com]. We look forward to welcoming you to our team!

Senior Frontend Engineer

Surat, Gujarat, India

5 years

Not disclosed

On-site

Full Time

About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We’re looking for a Senior Frontend Developer to take ownership of building highly-performant, scalable, and user-friendly interfaces across our product suite. You’ll be expected to lead by example — writing clean, maintainable code, mentoring junior developers, and contributing to architectural decisions. This role is ideal for someone who enjoys problem-solving, values clean UI/UX design, and is ready to make a meaningful impact in an early-stage, mission-driven company. Key Responsibilities: · Architect, develop, and maintain frontend features using React.js and Next.js · Collaborate with design and backend teams to deliver seamless and efficient user experiences · Own key parts of the frontend stack and guide technical direction for UI components and frameworks · Optimize code for performance, SEO, and accessibility · Conduct code reviews, enforce quality standards, and mentor junior engineers · Stay current with industry best practices and recommend improvements to team workflows Education Requirements: · Bachelor’s degree in computer science, Information Technology, Engineering, or a related field What You Bring: · 4–5 years of experience in modern frontend development · Deep knowledge of React.js and production-level experience with Next.js · Proficiency in JavaScript (ES6+), HTML5, CSS3, and frontend tooling (Webpack, Babel, etc.) · Solid understanding of performance tuning, SSR, dynamic routing, and API integrations · Familiarity with Git, CI/CD workflows, and debugging tools · Experience working in Agile development environments and cross-functional teams. Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact. Flexible work environment. Show more Show less

Junior Frontend Engineer

Surat, Gujarat, India

3 years

Not disclosed

On-site

Full Time

About the job  About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We’re looking for Junior Frontend Developers to join our team and contribute to building fast, responsive, and user-centric interfaces for our platform. You’ll work closely with product, design, and backend teams to implement and improve key features using modern JavaScript frameworks. This is a great opportunity to grow in a mission-driven, fast-paced startup environment that values quality, collaboration, and learning. Key Responsibilities: · Develop and maintain web application interfaces using React.js and Next.js · Translate design wireframes (Figma or similar) into interactive and responsive UI components · Collaborate with cross-functional teams to deliver seamless feature implementations · Optimize code for performance, scalability, and cross-browser compatibility · Participate in code reviews and contribute to maintaining high-quality code standards · Debug, troubleshoot, and resolve frontend issues in production and development Education Requirements: · Bachelor’s degree in computer science, Information Technology, Engineering, or a related field What You Bring: · 2–3 years of hands-on experience in frontend development · Strong foundation in React.js, with working knowledge of Next.js · Proficient in JavaScript (ES6+), HTML5, and CSS3 (or modern CSS frameworks) · Experience integrating APIs and working with version control tools (e.g., Git) · Clear understanding of responsive design and accessibility principles · A team-oriented mindset with a strong willingness to learn and contribute Why Join Avinyaa EdTech? · Mission-led, purpose-driven culture. · A chance to work at the intersection of technology and social impact. · Flexible work environment. Show more Show less

Senior Digital and SEO/ASO Marketing Manager

Surat, Gujarat, India

6 years

None Not disclosed

On-site

Full Time

About the job: About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We are looking for a Senior Digital and SEO Marketing Manager to lead and execute high-impact digital marketing strategies focused on SEO, ASO, Meta Ads , Google and Email Campaigns . You’ll own the digital funnel, manage performance-driven campaigns, and work cross-functionally to accelerate our growth. This is a strategic and hands-on leadership role ideal for someone who thrives in a high-growth, learner-focused environment. Key Responsibilities:  SEO Strategy & Execution Lead on-page and off-page SEO strategy to boost organic visibility. Conduct keyword research, manage content optimization, and drive backlink efforts. Collaborate with tech and content teams to ensure technical SEO is in place. Monitor rankings and organic performance using tools like GA4, GSC, and SEMrush. ASO (App Store Optimization) Develop and execute ASO strategies to increase app visibility and downloads. Optimize app titles, descriptions, keywords, visuals, and metadata for both Google Play Store and Apple App Store. Conduct competitor benchmarking and app performance analysis. Monitor reviews, ratings, and keyword rankings to improve app presence and conversion rates. Google Ads (Search & Display) Plan and manage Google Ads campaigns focused on lead generation and conversions. Build keyword-targeted ads with optimized landing pages. Monitor campaign metrics (CPC, CTR, conversions) and continuously improve ROI. Meta Ads (Facebook & Instagram) Develop and optimize ad campaigns across the Meta suite. Build custom audiences, retargeting flows, and creative testing strategies. Collaborate with designers and copywriters to improve CTR and lead quality. Email Marketing Build automated email campaigns for nurturing, retention, and re-engagement. Segment users based on behavior and funnel stage. Track performance (open rate, CTR, conversions) and A/B test campaigns. Analytics, Strategy & Leadership Own marketing dashboards and report on KPIs regularly. Work cross-functionally with internal stakeholders to align goals. Manage agencies/freelancers and oversee campaign delivery and quality. Maintain marketing budget, pacing, and cost-efficiency. Education Requirements: Bachelor’s degree in marketing, Business, Communications, or a related field Preferred Postgraduate/master’s degree or certifications in Digital Marketing, Growth Marketing, or Performance Marketing What You Bring: Minimum 4–6 years of experience in performance marketing or growth marketing Expertise in SEO, ASO, Google Ads, Meta Ads, and email marketing Strong analytical mindset and ability to use data for decision making Experience in EdTech or B2C/startup environment is a plus Hands-on + strategic thinker, comfortable leading and executing Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

Social Media & Content Marketing Executive

Surat, Gujarat, India

2 years

None Not disclosed

On-site

Full Time

About the job About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. Role Description We are looking for a dynamic social media & Content Marketing Executive to lead our presence across major platforms — Instagram, YouTube, LinkedIn, and X (formerly Twitter). This role is focused on content creation, digital engagement, and brand storytelling. You will also support influencer marketing initiatives and help shape the voice of Avinyaa EdTech across channels. If you're creative, detail-oriented, and thrive in a fast-paced environment, this role is for you. Key Responsibilities: Platform Strategy & Management · Manage and grow our social media presence across Instagram, YouTube, LinkedIn, and X · Plan and schedule platform-specific content aligned with brand objectives · Monitor platform analytics to inform strategy and optimize performance Content Creation & Execution · Conceptualize and produce engaging content: reels, videos, carousels, and post captions · Work closely with designers, video editors, and content writers to deliver creative assets · Stay on top of social trends, formats, and audience preferences Influencer Marketing · Identify and coordinate with relevant influencers for campaigns · Track performance and engagement of influencer collaborations · Support in planning end-to-end execution of influencer-led promotions Community Engagement & Reporting · Engage with followers, respond to comments and messages · Track content performance and generate reports to measure ROI and engagement · Collaborate with cross-functional teams for campaign alignment and feedback Education & Skills: Bachelor’s degree in marketing, Mass Communication, or a related field 1–2 years of experience in social media and content marketing Strong understanding of social media trends, visual storytelling, and audience dynamics Basic knowledge of tools like Canva, CapCut, or other editing platforms Prior experience handling multiple platforms and influencer coordination is preferred What You Bring: Creativity, initiative, and attention to detail Strong communication and coordination skills A collaborative mindset with the ability to work in a fast-paced setup Passion for social media, brand building, and digital communication. Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

Junior Flutter Developer

Surat, Gujarat, India

3 years

None Not disclosed

On-site

Full Time

About the job About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We’re looking for a Flutter Developer to help us build smooth, beautiful, and high-performing mobile applications. In this role, you will contribute to the full development lifecycle — from planning and design to deployment and maintenance. You’ll work closely with our design and backend teams to ensure seamless integration and an exceptional user experience. This role is perfect for someone who’s deeply passionate about mobile app development, follows modern UI/UX trends, and wants to grow in a fast-paced, purpose-driven startup. Key Responsibilities: Build cross-platform mobile applications using Flutter Translate UI/UX designs into high-quality, responsive mobile apps Integrate APIs and work with RESTful services Write clean, scalable, and well-documented code Collaborate with designers, product managers, and backend engineers to deliver features on time Troubleshoot and debug performance issues, crashes, and bugs Participate in code reviews and continuously improve code quality Stay updated with emerging technologies and Flutter best practices Education Requirements: Bachelor’s degree in computer science, Information Technology, Engineering, or related field What You Bring: 1.5–3 years of experience in mobile development using Flutter and Dart Strong understanding of state management (Provider, Riverpod, BLoC, etc.) Experience integrating Firebase, Push Notifications, and other third-party libraries Familiarity with REST APIs, version control (Git), and CI/CD practices Strong UI skills with a keen eye for detail Ability to work independently and collaboratively in a team environment Bonus if you have: Experience building apps that have been published on the Play Store/App Store Knowledge of native Android/iOS development Exposure to performance optimization, animations, or custom widgets Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

Manual QA Engineer (Automation Basics)

Surat, Gujarat, India

4 years

None Not disclosed

On-site

Full Time

About the job About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We’re looking for a Manual QA Engineer who has a strong foundation in manual testing and is also open to stepping into automation as we grow. Your primary focus will be to thoroughly test our web and mobile platforms, uncover bugs, and ensure a smooth user experience — but having a basic understanding or interest in automation tools will be a huge advantage as we scale up our QA processes. Key Responsibilities: Write, maintain, and execute detailed manual test cases for various product modules Perform regression, functional, UI/UX, smoke, and cross-browser testing Identify bugs and inconsistencies and report them clearly with proper documentation Collaborate closely with developers, designers, and product teams to validate features Validate APIs and databases with basic tools and SQL queries Support automation efforts by learning or contributing to simple automation scripts/tools Continuously improve test coverage, processes, and documentation Education Requirements: Bachelor’s degree in computer science, Information Technology, Engineering, or a related field (Mandatory) What You Bring: Minimum 2.5–4 years of experience in manual testing of web/mobile applications Exposure to automation concepts/tools like Selenium, Postman, or basic scripting is preferred Solid understanding of QA methodologies and defect lifecycle Hands-on experience with tools like JIRA, TestRail, Zephyr, or equivalent Familiarity with Agile/Scrum environments and sprint workflows A sharp eye for detail and strong analytical mindset Clear communication and documentation skills Bonus if you have: Started learning automation or contributed to basic scripts Exposure to CI/CD pipelines or QA in SaaS/EdTech platforms Comfortable working with Git, SQL, or REST APIs Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

Full Stack Ruby Developer

surat, gujarat

2 - 6 years

INR Not disclosed

On-site

Full Time

As a Junior Full Stack Ruby Developer at Avinyaa EdTech, you will be part of an innovative and rapidly growing EdTech company dedicated to revolutionizing the educational experience with cutting-edge technology solutions. Your role will involve developing and maintaining scalable web applications using Ruby on Rails and modern frontend technologies like React.js or Vue.js. You will collaborate with a dynamic tech team to design and implement complex features, optimize performance, and ensure the quality of our EdTech platform. Key Responsibilities: - Design, develop, and maintain efficient web applications using Ruby on Rails and other modern technologies. - Create robust APIs and integrate them with frontend services. - Lead and collaborate in the end-to-end development process, including architecture, testing, deployment, and performance optimization. - Work closely with Product Managers, Designers, and developers to enhance features and functionality. - Provide mentorship to junior developers, conduct code reviews, and ensure adherence to best practices. - Troubleshoot and resolve issues in production and staging environments. - Ensure mobile and web responsiveness with performance optimizations for a seamless user experience. - Evaluate and enhance development processes, tools, and technologies. - Stay updated with industry trends to contribute to product innovation. Required Skills & Qualifications: - 2 years of experience as a Full Stack Developer with emphasis on Ruby on Rails. - Proficiency in Ruby, Ruby on Rails, JavaScript, HTML5, CSS3, React.js, Vue.js, etc. - Experience with RESTful APIs, GraphQL, relational databases (MySQL, PostgreSQL), NoSQL databases (MongoDB), and version control systems like Git. - Familiarity with Docker, cloud platforms (AWS, GCP), Agile methodologies, and project management tools. - Strong problem-solving abilities, communication skills, and collaboration in a cross-functional team. - Knowledge of TDD, automated testing, and CI/CD pipelines is beneficial. - Bachelor's degree in Computer Science, Engineering, or related field. Preferred Skills: - Experience in EdTech or related industries. - Knowledge of front-end frameworks like Angular, React, Vue.js. - Familiarity with microservices architecture, event-driven systems, and search technologies. What We Offer: - Competitive salary based on experience. - Opportunity to work with a talented team. - Health insurance benefits. - Culture that supports continuous learning and growth. To apply, send your updated resume to hr@avinyaaedtech.com with the subject line "Full Stack Ruby Developer.",

BackEnd Developer

Surat, Gujarat, India

4 years

None Not disclosed

On-site

Full Time

About the job About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We’re hiring a Backend Developer who’s confident working with frameworks like FastAPI and Flask , and has hands-on experience with MongoDB . In this role, you’ll design and build scalable backend services that power our core learning and career platforms. You’ll work closely with front-end developers, product designers, and QA engineers to deliver reliable, high-performance APIs and backend logic. This role is ideal for someone with 3–4 years of strong backend development experience , who enjoys clean architecture, performance tuning, and working in a fast-paced environment. Key Responsibilities: · Design, develop, and maintain robust backend systems using Python (FastAPI/Flask) · Build RESTful APIs and integrate with frontend, mobile, and third-party systems · Work with MongoDB for data modeling, query optimization, and schema design · Write clean, testable, and well-documented code following best practices · Optimize performance, scalability, and security of backend services · Collaborate closely with product managers, frontend developers, and QA engineers · Troubleshoot bugs, identify bottlenecks, and implement long-term fixes · Participate in code reviews, architecture discussions, and sprint planning Education Requirements: · Bachelor’s degree in Computer Science, Information Technology, Engineering, or a related field · Certifications in Python or backend development are a bonus What You Bring: · 3–4 years of backend development experience using Python · Proficiency in FastAPI and/or Flask frameworks · Strong understanding of REST API design , security, and integration · Experience working with MongoDB (Mongoose, indexes, aggregation pipelines, etc.) · Familiarity with version control (Git), CI/CD pipelines, and cloud deployments · Ability to write unit and integration tests using Pytest or similar frameworks · Clear understanding of asynchronous programming and performance tuning in Python · Team-oriented mindset and a passion for writing clean, scalable code Bonus if you have: · Experience working in a startup or edtech/SaaS environment · Knowledge of Docker, Kubernetes, or deployment on platforms like AWS/GCP · Familiarity with SQL databases or hybrid setups Why Join Avinyaa EdTech? · Mission-led, purpose-driven culture. · A chance to work at the intersection of technology and social impact.

Senior DevOps Engineer

Surat, Gujarat, India

4 years

None Not disclosed

On-site

Full Time

About the job About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We’re looking for a DevOps Engineer with 4+ years of experience to help us scale, automate, and secure our cloud infrastructure. You’ll work closely with development, QA, and product teams to ensure smooth CI/CD pipelines, reliable deployments, and secure, high-performing cloud environments. This is a hands-on role where you’ll be managing deployments on AWS , working with Docker & Kubernetes , implementing infrastructure as code with Terraform , and ensuring high observability using tools like Grafana and Prometheus . If you're passionate about clean automation, scalable infrastructure, and monitoring real-time systems, you’ll thrive here. Key Responsibilities: Build, maintain, and improve CI/CD pipelines using tools like GitHub Actions, Jenkins, or GitLab CI Manage containerized applications using Docker and orchestrate them with Kubernetes Automate cloud infrastructure provisioning using Terraform (Infrastructure as Code) Set up and maintain AWS services including EC2, RDS, S3, IAM, Lambda, and more Monitor system health and performance using Grafana, Prometheus, CloudWatch, etc. Improve system reliability, scalability, and security across staging and production environments Collaborate with engineering teams to implement best practices for deployments, rollbacks, and failovers Troubleshoot and resolve incidents related to infrastructure and deployments Education Requirements: Bachelor’s degree in Computer Science, IT, or a related technical field AWS/DevOps certifications are a plus (e.g., AWS Certified DevOps Engineer, CKA, etc.) What You Bring: 4+ years of hands-on DevOps or infrastructure experience Strong knowledge of AWS cloud architecture and services Experience working with Docker and Kubernetes in production environments Proficiency with infrastructure as code tools (Terraform) Solid understanding of CI/CD pipelines and automation workflows Experience with monitoring and observability tools like Grafana, Prometheus, and ELK stack Familiarity with Linux server administration and shell scripting Strong debugging, incident response, and problem-solving skills Comfortable working in fast-paced, high-ownership startup environments Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

Senior Digital and SEO/ASO Marketing Manager

Surat, Gujarat, India

6 years

None Not disclosed

On-site

Full Time

About the job: About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. About the Role: We are looking for a Senior Digital and SEO Marketing Manager to lead and execute high-impact digital marketing strategies focused on SEO, ASO, Meta Ads , Google and Email Campaigns . You’ll own the digital funnel, manage performance-driven campaigns, and work cross-functionally to accelerate our growth. This is a strategic and hands-on leadership role ideal for someone who thrives in a high-growth, learner-focused environment. Key Responsibilities:  SEO Strategy & Execution Lead on-page and off-page SEO strategy to boost organic visibility. Conduct keyword research, manage content optimization, and drive backlink efforts. Collaborate with tech and content teams to ensure technical SEO is in place. Monitor rankings and organic performance using tools like GA4, GSC, and SEMrush. ASO (App Store Optimization) Develop and execute ASO strategies to increase app visibility and downloads. Optimize app titles, descriptions, keywords, visuals, and metadata for both Google Play Store and Apple App Store. Conduct competitor benchmarking and app performance analysis. Monitor reviews, ratings, and keyword rankings to improve app presence and conversion rates. Google Ads (Search & Display) Plan and manage Google Ads campaigns focused on lead generation and conversions. Build keyword-targeted ads with optimized landing pages. Monitor campaign metrics (CPC, CTR, conversions) and continuously improve ROI. Meta Ads (Facebook & Instagram) Develop and optimize ad campaigns across the Meta suite. Build custom audiences, retargeting flows, and creative testing strategies. Collaborate with designers and copywriters to improve CTR and lead quality. Email Marketing Build automated email campaigns for nurturing, retention, and re-engagement. Segment users based on behavior and funnel stage. Track performance (open rate, CTR, conversions) and A/B test campaigns. Analytics, Strategy & Leadership Own marketing dashboards and report on KPIs regularly. Work cross-functionally with internal stakeholders to align goals. Manage agencies/freelancers and oversee campaign delivery and quality. Maintain marketing budget, pacing, and cost-efficiency. Education Requirements: Bachelor’s degree in marketing, Business, Communications, or a related field Preferred Postgraduate/master’s degree or certifications in Digital Marketing, Growth Marketing, or Performance Marketing What You Bring: Minimum 4–6 years of experience in performance marketing or growth marketing Expertise in SEO, ASO, Google Ads, Meta Ads, and email marketing Strong analytical mindset and ability to use data for decision making Experience in EdTech or B2C/startup environment is a plus Hands-on + strategic thinker, comfortable leading and executing Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

Social Media & Content Marketing Executive

Surat, Gujarat, India

2 years

None Not disclosed

On-site

Full Time

About the job About Avinyaa EdTech: At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential. We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here. Role Description We are looking for a dynamic social media & Content Marketing Executive to lead our presence across major platforms — Instagram, YouTube, LinkedIn, and X (formerly Twitter). This role is focused on content creation, digital engagement, and brand storytelling. You will also support influencer marketing initiatives and help shape the voice of Avinyaa EdTech across channels. If you're creative, detail-oriented, and thrive in a fast-paced environment, this role is for you. Key Responsibilities: Platform Strategy & Management · Manage and grow our social media presence across Instagram, YouTube, LinkedIn, and X · Plan and schedule platform-specific content aligned with brand objectives · Monitor platform analytics to inform strategy and optimize performance Content Creation & Execution · Conceptualize and produce engaging content: reels, videos, carousels, and post captions · Work closely with designers, video editors, and content writers to deliver creative assets · Stay on top of social trends, formats, and audience preferences Influencer Marketing · Identify and coordinate with relevant influencers for campaigns · Track performance and engagement of influencer collaborations · Support in planning end-to-end execution of influencer-led promotions Community Engagement & Reporting · Engage with followers, respond to comments and messages · Track content performance and generate reports to measure ROI and engagement · Collaborate with cross-functional teams for campaign alignment and feedback Education & Skills: Bachelor’s degree in marketing, Mass Communication, or a related field 1–2 years of experience in social media and content marketing Strong understanding of social media trends, visual storytelling, and audience dynamics Basic knowledge of tools like Canva, CapCut, or other editing platforms Prior experience handling multiple platforms and influencer coordination is preferred What You Bring: Creativity, initiative, and attention to detail Strong communication and coordination skills A collaborative mindset with the ability to work in a fast-paced setup Passion for social media, brand building, and digital communication. Why Join Avinyaa EdTech? Mission-led, purpose-driven culture. A chance to work at the intersection of technology and social impact.

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