Senior Digital and SEO/ASO Marketing Manager

About the job:

About Avinyaa EdTech:

At Avinyaa EdTech, we’re not just building a product — we’re building possibilities. We are an education technology company committed to making future-ready careers accessible for everyone. Through a learner-first approach, we provide skilling pathways, mentorship, and practical career support to help individuals unlock their full potential.

We’re driven by a team of passionate technologists, educators, and designers working on high-impact solutions. If you’re excited about technology with a purpose and love solving real-world problems, you’ll feel right at home here.

About the Role:

Senior Digital and SEO Marketing Manager

Key Responsibilities:

SEO Strategy & Execution

• Lead on-page and off-page SEO strategy to boost organic visibility.
• Conduct keyword research, manage content optimization, and drive backlink efforts.
• Collaborate with tech and content teams to ensure technical SEO is in place.
• Monitor rankings and organic performance using tools like GA4, GSC, and SEMrush.

ASO (App Store Optimization)

• Develop and execute ASO strategies to increase app visibility and downloads.
• Optimize app titles, descriptions, keywords, visuals, and metadata for both Google Play Store and Apple App Store.
• Conduct competitor benchmarking and app performance analysis.
• Monitor reviews, ratings, and keyword rankings to improve app presence and conversion rates.

Google Ads (Search & Display)

• Plan and manage Google Ads campaigns focused on lead generation and conversions.
• Build keyword-targeted ads with optimized landing pages.
• Monitor campaign metrics (CPC, CTR, conversions) and continuously improve ROI.

Meta Ads (Facebook & Instagram)

• Develop and optimize ad campaigns across the Meta suite.
• Build custom audiences, retargeting flows, and creative testing strategies.
• Collaborate with designers and copywriters to improve CTR and lead quality.

Email Marketing

• Build automated email campaigns for nurturing, retention, and re-engagement.
• Segment users based on behavior and funnel stage.
• Track performance (open rate, CTR, conversions) and A/B test campaigns.

Analytics, Strategy & Leadership

• Own marketing dashboards and report on KPIs regularly.
• Work cross-functionally with internal stakeholders to align goals.
• Manage agencies/freelancers and oversee campaign delivery and quality.
• Maintain marketing budget, pacing, and cost-efficiency.

Education Requirements:

• Bachelor’s degree in marketing, Business, Communications, or a related field
• Preferred Postgraduate/master’s degree or certifications in Digital Marketing, Growth Marketing, or Performance Marketing

What You Bring:

• Minimum 4–6 years

  of experience in performance marketing or growth marketing
• Expertise in

  SEO, ASO, Google Ads, Meta Ads,

  and

  email marketing

• Strong analytical mindset and ability to use data for decision making
• Experience

  in EdTech or B2C/startup environment

  is a plus
• Hands-on + strategic thinker, comfortable leading and executing

Why Join Avinyaa EdTech?

• Mission-led, purpose-driven culture.
• A chance to work at the intersection of technology and social impact.