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Shopper Marketing Professional - General Trade

2 - 6 years

14 - 18 Lacs

Posted:3 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Summary: The person hired for this position will manage General Trade-Mass Retail and will report to the Shopper Marketing Lead. She/He will be the face of the company with the customer and will be responsible for managing the CBG business and safeguarding the brand within the channel. The candidate is expected to have strong communication skills, be data-driven with good analytical ability, and develop winning strategies at the point of sale. Primary Responsibilities: Achieve the channels sell-out and sell-in plans in mass retail. Drive key programs such as distribution drive, penetration, key category development, and off-take support for mass retail. Develop shopper activation programs for the channel, focusing on shopper insight and engagement, point-of-sale intervention management, and optimum ROI-led shopper development programs. Collaborate with the sales team on forecasting to drive business and operational efficiency. Coordinate with the internal sales team, customer development team, and supply chain to drive growth and ensure smooth operations. Track and analyze point-of-sale (POS) data to identify growth opportunities. Engage with retailers and provide sales team training. Basic Qualifications: Minimum Education: Post Graduate in Sales/Marketing. Experience: 2 to 4 years in retail sales, trade marketing, or sales. Industry Preference: FMCG/Retail/Consumer Durables.

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Domnic Lewis Private Limited
Domnic Lewis Private Limited

Consulting and Management

Mumbai

50-100 Employees

33 Jobs

    Key People

  • Domnic Lewis

    Founder & CEO

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