SEO Specialist & Web Analyst

Job Title:

Location:

Experience:

WORK FROM OFFICE

Job Summary:

SEO Specialist

Key Responsibilities:

This is purely a technical role and we expect the applicant to have the following capabilities:

• Develop and execute on-page and off-page SEO strategies to drive organic traffic to LPU's Online and distance learning website.
• Conduct keyword research to identify high-value opportunities aligned with student search behaviour and program trends.
• Collaborate with content creators and design managers to optimize blog content, admissions pages, and other digital assets related to blogs.
• Perform regular SEO audits and implement technical optimizations (page speed, mobile usability, structured data, etc.).
• Analyse traffic trends using tools like Google Analytics and Search Console to track performance and provide actionable insights.
• Work with the development team to resolve crawl errors, site structure issues, and improve site architecture for SEO.
• Manage backlink strategies, outreach, and digital PR in coordination with university communications.
• Stay current with SEO trends, Google algorithm updates, and competitors' online strategies in the higher education space.
• Conduct regular website and widget testing, and solve all corresponding issue.

Qualifications:

• Any Bachelor’s degree.
• 2–5 years of experience in SEO, preferably with experience in the education, edtech, or institutional marketing domain.
• Familiarity with educational search trends (e.g., ranking for degree programs, entrance exams, admissions).
• Strong analytical skills and experience in reporting on KPIs and performance metrics.
• Excellent communication skills and ability to work across teams in a structured academic environment.
• Good working knowledge of CRMs such as Leadsquared and Meritto.

Preferred Qualifications:

• Experience working in or with large-scale university or academic websites.
• Understanding of multilingual SEO and regional/local targeting (especially for India).
• Experience with paid search and digital advertising platforms is a plus.

Please share your resume on the following link:

https://docs.google.com/forms/d/e/1FAIpQLSc89f9gCUeCdlWynBXxR1TPxEDgpeRxv3sDMWsiuOsY12GZJw/viewform