Job
Description
Keyword Research & Strategy : Identify high-value keywords and develop strategies to target them effectively for content creation and optimization. On-Page Optimization : Optimize website content, meta tags, headings, images, and internal linking to align with SEO best practices. Technical SEO : Audit and improve website performance, including site speed, mobile-friendliness, crawlability, indexing, and schema markup. Content Development : Collaborate with content creators to produce SEO-friendly content, including blogs, landing pages, and product descriptions. Link Building : Develop and execute strategies to acquire high-quality backlinks from reputable websites to boost domain authority. Analytics & Reporting : Track performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs; provide regular reports on traffic, rankings, and conversions. Competitor Analysis : Analyze competitors’ SEO strategies to identify opportunities and stay ahead in search rankings. Algorithm Updates : Stay informed on search engine algorithm changes and adapt strategies to maintain or improve rankings. Collaboration : Work with marketing, web development, and content teams to align SEO efforts with broader business objectives. Local SEO (if applicable) : Optimize for local search results, including Google My Business, local citations, and reviews. Qualifications : Experience : 2–5+ years in SEO or digital marketing, with a proven track record of improving organic search performance. Skills : Proficiency in SEO tools (e.g., Google Analytics, Search Console, Ahrefs, Moz, SEMrush). Strong understanding of HTML, CSS, and website CMS platforms (e.g., WordPress, Shopify). Knowledge of search engine algorithms and ranking factors. Analytical skills to interpret data and make data-driven decisions. Excellent communication and collaboration skills. Education : Bachelor’s degree in marketing, communications, or a related field (preferred but not always required). Certifications (optional) : Google Analytics, Google Ads, or other SEO-related certifications are a plus. Key Competencies : Attention to detail and problem-solving skills. Adaptability to evolving SEO trends and algorithm updates. Ability to prioritize tasks in a fast-paced environment. Strong understanding of user intent and search behavior. Work Environment : Onsite work. May require to work between 5 am to 4.30, depending on company’s requirement. Fast-paced, with a focus on meeting performance metrics and deadlines. Job Type: Full-time Pay: ₹40,000.00 - ₹50,000.00 per month Schedule: Day shift Morning shift Work Location: In person
