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SEO Specialist

SEO Specialist

Bizople Solutions

3 years

0 Lacs

science city ahmedabad gujarat

Posted:2 days ago| Platform: Indeed logo

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Skills Required

seo strategies metrics drive strategy development research targeting architecture audits content analytics report analyze ads support marketing optimization consistency data algorithms ranking html css management communication teamwork

Work Mode

On-site

Job Description

About the Role:

We are seeking a result-oriented SEO Specialist to join our team. The ideal candidate will be responsible for developing and implementing comprehensive SEO strategies to improve our online visibility, increase organic traffic, and generate qualified leads.

You will play a key role in analyzing performance metrics, identifying growth opportunities, and ensuring all SEO initiatives align with business goals.

Key Responsibilities

Join our team to contribute strategically to organic growth and strengthen our online presence. Utilize your SEO expertise to deliver measurable results, enhance search rankings, and drive qualified lead generation.

1. Strategy Development & Execution

Develop and implement effective SEO strategies to achieve high search rankings and maximize ROI.

Conduct in-depth keyword research and create actionable plans targeting high-value keywords.

Optimize website architecture, internal linking, and user experience for better visibility.

2. Technical & On-Page SEO

Perform technical SEO audits and implement corrective actions.

Optimize meta tags, URLs, header structures, schema markup, and site speed.

Collaborate with developers and content teams to implement best SEO practices.

3. Off-Page Optimization& Link Building

Plan and execute high-quality link-building campaigns and digital PR initiatives.

Build and maintain relationships with relevant industry websites for backlinks.

4. Analytics & Performance Tracking

Monitor keyword rankings, traffic trends, and conversion metrics.

Use tools like Google Analytics, Search Console, Ahrefs, and SEMrush to track and report performance.

Analyze competitors’ SEO activities and recommend improvements.

5. Ads & Campaign Support

Support paid ad campaigns (Google Ads, Meta Ads) with keyword insights and performance analysis.

Analyze and report on campaign performance to refine strategies.

6. Lead Generation & Growth Focus

Align SEO strategies with business development and lead generation goals.

Collaborate on campaigns to enhance lead conversion from organic channels

7. Content Optimization & Collaboration

Work with content writers to ensure SEO-friendly content across blogs, landing pages, and web copies.

Ensure brand consistency and SEO alignment in all marketing communications.

8. Research & Continuous Improvement

Stay updated with Google algorithm changes, SEO tools, and marketing trends.

Evaluate campaign and SEO performance and suggest data-driven improvements.

Required Skills & Qualifications

Proven 3+ years of experience as an SEO Specialist or similar role.
Strong understanding of search engine algorithms and ranking factors.
Proficiency with SEO tools (Ahrefs, SEMrush, Google Analytics, Search Console, Screaming Frog, etc.).
Excellent analytical, strategic thinking, and problem-solving skills.
Knowledge of HTML, CSS, and website content management systems (Odoo preferred).
Strong communication and teamwork skills.
Result-oriented mindset with a focus on achieving measurable growth and lead generation.

Preferred Candidates

Candidates from Gujarat are preferred.
Prior experience in an IT company is desirable.

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SEO Specialist