Digital Marketing Executive

About the Role:

We are seeking a result-oriented and strategic Digital Marketing Executive with 3+ years of experience in the IT industry. The ideal candidate will focus on strengthening the online presence, improving website ranking, and generating qualified leads through innovative and data-driven digital strategies, utilizing Odoo and other marketing tools.

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with business goals.
• Enhance website ranking and visibility through effective SEO techniques, including keyword research, on-page/off-page optimization, and backlink management.
• Plan and manage activities that drive lead generation and brand engagement in the IT domain.
• Maintain and optimize website content, blogs, and landing pages for SEO and user experience.
• Utilize Odoo marketing modules (Website, SEO Optimizer, Email Marketing, CRM, and Social Marketing) to streamline digital efforts.
• Conduct market and competitor analysis to identify growth opportunities and performance gaps.
• Monitor and analyze key performance metrics using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
• Collaborate with the design and content teams to ensure cohesive digital branding.
• Stay updated with the latest marketing trends, algorithms, and emerging technologies to implement innovative practices.
• Recommend and adopt new tools or strategies to enhance lead generation and online reach.

Required Skills & Qualifications:

• Proven experience in marketing and lead generation within the IT industry.
• Minimum 3 years of experience in Digital Marketing.
• Strong knowledge of marketing tools and platforms, including SEO, SEM, and CRM software.
• Proficiency in Google Analytics, Search Console, SEMrush, Ahrefs, and Odoo Marketing tools.
• Excellent written and verbal communication skills.
• Creative, analytical, and result-oriented mindset with attention to detail.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Certification in Digital Marketing, SEO, or Google Analytics (preferred).
• Prior experience or understanding of Odoo ERP and B2B marketing will be an advantage.