SEO Specialist

Job Summary:

We are seeking a results-driven SEO Specialist to develop and implement effective search engine optimization strategies for our digital presence. The ideal candidate will have proven experience in SEO, a strong understanding of current SEO tools and best practices, and the ability to deliver measurable results in organic search rankings, traffic, and conversions

Key Responsibilities:

• Develop, implement, and optimize SEO strategies to increase organic search visibility and drive targeted traffic.
• Conduct detailed keyword research to guide content teams and identify new opportunities.
• Optimize website content, landing pages, and blog posts for SEO best practices.
• Perform technical SEO audits and work with web developers to ensure websites meet SEO requirements.
• Monitor, analyze, and report on performance metrics, trends, and rankings using SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Moz).
• Identify and resolve SEO issues such as crawl errors, duplicate content, and site speed.
• Develop and execute link-building strategies.
• Stay up to date with the latest SEO trends, algorithm changes, and best practices.
• Collaborate with content creators, marketing, and web development teams to implement SEO recommendations.
• Prepare regular performance reports and present findings and action plans to stakeholders.

Requirements:

• Proven experience as an SEO Specialist, SEO Manager, or similar role.
• Strong understanding of search engine algorithms and ranking methods.
• Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Familiarity with content management systems (e.g., WordPress, Shopify) and basic HTML/CSS knowledge.
• Excellent analytical, problem-solving, and communication skills.
• Experience with local SEO, e-commerce SEO, or international SEO is a plus.
• Experience with paid search campaigns (PPC) is an advantage.
• Familiarity with other digital marketing channels like social media, email marketing, and content marketing.
• Strong writing and editing skills for optimizing content.