The role includes conducting keyword research, optimizing website content, performing technical SEO audits, and monitoring organic search performance. You will collaborate closely with content creators and developers to ensure SEO best practices are integrated across all digital platforms.

Meta Ads campaigns

The SEO & Meta Ads Specialist will track analytics across both search and ad platforms, generate performance reports, and provide actionable insights to improve organic and paid growth. Staying updated with the latest algorithm changes, advertising policies, industry trends, and emerging tools is essential for consistent ranking improvements and high-performing ad campaigns.

Qualifications

Strong knowledge of
SEO strategies
, including on-page, off-page, and technical SEO.
Hands-on experience with
keyword research
, competitor analysis, and website optimization.
Proficiency in SEO tools such as
Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz
, or similar platforms.
Good understanding of content marketing principles and ability to collaborate with content teams to create
SEO-friendly content
.
Basic knowledge of
HTML, CSS, and CMS platforms
like WordPress or Shopify is an added advantage.
Experience in
link-building strategies
, improving domain authority, and implementing local SEO, schema markup, and mobile SEO best practices.
Strong analytical skills with the ability to interpret data and deliver
actionable insights
.

Meta Ads Requirements:

Proven experience in creating, managing, and optimizing
Meta (Facebook & Instagram) ad campaigns
.
Strong understanding of
audience targeting
, remarketing, pixel setup, and conversion tracking.
Ability to create compelling
ad copy, visuals coordination
, and manage campaign budgets effectively.
Experience with
A/B testing
, campaign scaling, and improving ROAS.
Familiarity with Meta Ads Manager, Business Suite, and other advertising tools.

General:

Excellent communication, reporting, and team collaboration skills.
Relevant certifications in SEO, Meta Ads, or digital marketing are preferred.
Bachelor’s degree in Marketing, Business, IT, Communication, or a related field.

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SEO & Meta Ads Specialist

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Role Description

SEO & Meta Ads Specialist

Meta Ads campaigns

Qualifications

SEO strategies

keyword research

Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz

SEO-friendly content

HTML, CSS, and CMS platforms

link-building strategies

actionable insights

Meta Ads Requirements:

Meta (Facebook & Instagram) ad campaigns

audience targeting

ad copy, visuals coordination

A/B testing

General:

More Jobs at Mynfer Technologies Pvt Ltd