SEO Executive (LY-DM04)

Job Description

When life gives you lemons, and you turn them into top-ranking search results and high-performing campaigns, you might just be who we’re looking for! Lemon Yellow is hiring an SEO & Performance Marketing Executive, someone who’s as obsessed with rankings as they are with results. If you thrive on decoding algorithms, optimizing websites, and driving performance across both organic and paid channels, then we’d love to have you onboard. A flair for analytics, a sharp SEO mindset, and the ability to make data dance? You’ll fit right in with us. Key Responsibilities: SEO Strategy & Implementation Conduct keyword research to identify high-potential keywords relevant to both internal and client domains. Execute on-page and off-page SEO activities to drive website visibility and search rankings. Perform technical SEO audits and recommend website enhancements. Performance Monitoring & Optimization Monitor and analyze website performance using SEO tools and analytics platforms (e.g., Google Analytics, Search Console). Track key SEO performance indicators: organic traffic, keyword rankings, CTR, and conversion rates. Stay abreast of Google algorithm updates and evolving SEO trends to update strategies accordingly. Content & Collaboration Collaborate with content creators to ensure content is optimized for SEO. Provide guidance on content structures, keyword usage, and meta elements. Website Optimization & UX Recommendations Offer recommendations for site architecture and UX improvements from an SEO perspective. Support mobile-first and speed optimization strategies for better performance. Local SEO & Listings Implement local SEO strategies and manage business listings where applicable. PPC Campaign Support Assist in the setup, management, and optimization of PPC campaigns (Google Ads, etc.). Analyze ad performance metrics such as CPC, CTR, and ROI to refine campaigns. Performance Marketing Contribution Cohesively working with Business team and support performance marketing initiatives focused on lead generation, customer acquisition, and conversion rate optimization. Coordinate with the marketing team to align organic and paid efforts for maximum impact. Requirements Minimum of 1 year of hands-on SEO experience. Experience or familiarity with PPC platforms such as Google Ads. Exposure to performance marketing metrics and strategy. Proficient in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc. Understanding of search engine algorithms and ranking principles. Basic technical knowledge of HTML, CSS, and website architecture. Strong analytical and problem-solving skills. Excellent communication and collaboration abilities. Bachelor's degree in Marketing, Business, or a related field. SEO or Digital Marketing certifications preferred. Experience with CMS platforms like WordPress. Ability to manage multiple projects with attention to detail. What are we offering? Experience A chance for you to work with us on some of the best and up-and-coming products and services. Variety is the spice of Lemon Yellow’s portfolio - so you’ll get to test your design skills across industries. Exposure If you believe in your strategies, we believe in you. Work directly with clients, interact with the brains behind the products, and learn everything first-hand. We don’t filter learning - everyone who wants to learn gets a platform. Empathy We have a carefully curated culture that promotes 2 things: fun & fulfilment. Your welfare - personal, professional, mental, and physical - becomes our responsibility. From Fitness Thursdays to learning sessions, we try to make you laugh & learn. Who are we? Lemon Yellow LLP is a user-centered UI/UX design agency, based out of Thane, Maharashtra. With international operations, an experienced mentorship, and a passionate team, we aim to design digital happiness. If you also believe in creating designs that will make the lives of users all around easier, this is the right place for you.