SEO & Digital Marketing Specialist

SEO & Digital Marketing Specialist (with WordPress Expertise)

Position Title: SEO & Digital Marketing Specialist
Department: Marketing
Reports To: Head of Marketing
Location: Vyttila, Kochi
Employment Type: Full-time

Role Overview

We are looking for a dynamic SEO & Digital Marketing Specialist with strong WordPress and website development expertise to enhance our brand presence, generate leads, and drive measurable business growth. This role combines digital marketing strategy with hands-on website optimization and technical management. The ideal candidate will be both creative and technical—capable of building, optimizing, and scaling digital campaigns while ensuring our website remains a powerful growth engine.

Key Responsibilities

• SEO & Digital Marketing
• Develop and execute SEO strategies (on-page, off-page, and technical SEO) to increase organic traffic and search engine rankings.
• Conduct keyword research, competitor benchmarking, and content gap analysis.
• Manage and optimize paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
• Track KPIs and generate reports on SEO, SEM, and digital marketing performance.
• Execute content marketing strategies, email campaigns, and lead-generation funnels.
• WordPress & Website Management
• Manage and maintain the company’s WordPress website including plugin updates, theme customization, and security monitoring.
• Implement SEO best practices within the website structure, metadata, and content.
• Ensure website speed, mobile responsiveness, and technical performance are optimized.
• Work with designers and content creators to publish, optimize, and update landing pages, blogs, and campaign assets.
• Troubleshoot website issues and coordinate with developers if advanced fixes are needed.

Qualifications & Skills

• Bachelor’s degree in Marketing, Computer Science, Business, or related field.
• 0–3 years of experience in SEO, SEM, and digital marketing.
• Strong expertise in WordPress website management and development (themes, plugins, page builders like Elementor/WPBakery, etc.).
• Knowledge of HTML, CSS, and basic PHP is a strong advantage.
• Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Proven track record of running Google Ads and paid social campaigns.
• Understanding of website hosting, domains, and basic server management.
• Excellent communication and project management skills.

Key Competencies

• Tech-savvy with both marketing and development mindset
• Analytical and detail-oriented
• Creative problem solver
• Strong collaboration and cross-functional teamwork
• Ability to balance strategy and hands-on execution

What We Offer

• Competitive salary & performance-based bonuses
• Exposure to end-to-end marketing and website growth strategies
• Career advancement opportunities in a fast-scaling organization
• A collaborative, innovative, and learning-driven environment

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person