SEO & Digital Marketing Specialist

Role & responsibilities

10+ websites

Preferred candidate profile

SEO (On-Page & Off-Page)

• Perform complete

  On-Page SEO optimization

  (meta tags, headings, keyword placement, internal linking, schema, etc.).
• Conduct

  keyword research

  & competitor analysis.
• Manage

  Off-Page SEO

  (backlinks, guest posts, directory submissions, business listings, etc.).
• Optimize

  page speed, mobile friendliness, and technical SEO

  .
• Track and improve rankings with

  Google Search Console & Analytics

  .
• Create SEO reports and suggest improvements regularly.
  

Digital Marketing

• Manage & grow

  social media accounts

  (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Run

  paid ads campaigns

  (Google Ads, Meta Ads) if required.
• Plan and execute

  content marketing strategies

  (blogs, articles, infographics).
• Monitor and analyze

  campaign performance

  and adjust strategies accordingly.
• Work closely with the design/content team for creatives & posts.
  

Website Management

• Ensure websites are always SEO-friendly.
  
• Coordinate with developers for

  technical fixes & updates

  .
• Improve user experience (UI/UX suggestions).
  

Required Skills

• Strong knowledge of

  SEO Tools

  (Ahrefs, SEMrush, ScreamingFrog, Moz, etc.).
• Hands-on experience with

  Google Analytics, Google Search Console, Google Ads

  .
• Familiar with

  WordPress, OpenCart, Laravel CMS, or similar platforms

  .
• Good knowledge of

  social media marketing

  and

  basic content writing

  .
• Ability to handle

  multiple projects/websites simultaneously

  .