SEO Analyst

Job Summary:

We are seeking a detail-oriented and data-driven SEO Analyst to join our marketing team. The ideal candidate will be responsible for improving the company’s organic search rankings, driving qualified traffic, and optimizing content for search engines and user experience. You will work closely with content creators, web developers, and other marketing professionals to ensure SEO best practices are implemented across all digital platforms.

Key Responsibilities:

• Conduct keyword research and competitive analysis to identify opportunities for content optimization and ranking improvements.
• Monitor, analyze, and report on performance metrics using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz).
• Optimize website content, landing pages, and blog articles for on-page SEO, including title tags, meta descriptions, headers, image alt text, and internal linking.
• Perform technical SEO audits to identify and fix issues related to site speed, crawlability, mobile usability, and indexability.
• Stay up-to-date with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with developers and designers to ensure SEO-friendly website architecture and UX.
• Track and report on SEO performance, ROI, and KPIs.
• Provide recommendations for link-building strategies and oversee off-page SEO efforts.
• Support content marketing and PR campaigns from an SEO perspective.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field.
• 1–3 years of experience in SEO or digital marketing.
• Solid understanding of search engine algorithms and ranking methods.
• Experience with SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog).
• Knowledge of HTML, CSS, and CMS platforms (WordPress, Shopify, etc.) is a plus.
• Strong analytical, problem-solving, and organizational skills.
• Excellent written and verbal communication abilities.

Preferred Skills:

• Familiarity with Google Tag Manager and basic JavaScript.
• Understanding of local SEO and eCommerce SEO strategies.
• Experience working in a B2B/B2C digital marketing environment.
• Certification in Google Analytics, HubSpot, or other marketing platforms (optional but preferred).

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time

Schedule:

• Day shift

Work Location: In person