Senior Web Analytics & Conversion Tracking Specialist

Job Title:

Senior Web Analytics & Conversion Tracking Specialist

(Work from Office – Noida | 3–5 Years Experience)

About Us:

Performance Marketing Agency

Key Responsibilities:

1. Conversion Tracking & Pixel Implementation

• Implement and manage

  Google Ads, Meta, and other platform pixels

  using

  Google Tag Manager (GTM)

  .
• Set up

  server-side tracking

  for GA4, Meta Conversion API, and Google Ads.
• Configure and test

  offline conversion tracking

  integrations (e.g., CRM → Ads platforms).
• Ensure

  accurate event tracking

  for lead generation and e-commerce clients.

2. Data Validation & Testing

• Conduct

  data QA and validation

  to ensure events, conversions, and audiences fire correctly.
• Troubleshoot broken tags, discrepancies between GA4, Ads, and CRM.
• Coordinate with developers to debug and resolve technical tracking issues.

3. Analytics & Reporting

• Build and automate

  performance dashboards

  in

  Looker Studio

  for internal and client use.
• Create monthly

  marketing performance reports

  covering campaign KPIs, attribution, and ROAS insights.
• Analyze user behavior, conversion paths, and funnel drop-offs for optimization.

4. Web Analytics & Optimization

• Manage

  Google Analytics 4 (GA4)

  configurations including event setup, parameters, and audience creation.
• Suggest

  conversion rate optimization (CRO)

  opportunities based on data trends.
• Collaborate with media and creative teams to connect marketing performance with web analytics data.

Requirements:

• 3–5 years

  of hands-on experience in web analytics and tracking implementation.
• Strong expertise in

  Google Tag Manager (GTM)

  and

  Google Analytics 4 (GA4)

  .
• Experience with

  Meta Pixel

  ,

  Google Ads conversion tracking

  , and

  server-side tagging

  (GCP, GTM SS).
• Knowledge of

  Looker Studio (Data Studio)

  for creating performance dashboards.
• Understanding of

  conversion rate optimization (CRO)

  and data validation techniques.
• Familiarity with

  offline conversion imports

  and CRM-based event tracking.
• Strong analytical mindset, attention to detail, and problem-solving skills.

Preferred Skills:

• Experience with

  Shopify, WordPress, or Webflow

  integrations.
• Understanding of

  UTM tracking, attribution models, and cookie policies

  .
• Knowledge of

  API integrations

  for marketing data pipelines.

Job Details:

• Location:

  Noida Sector 90 (Work from Office only)

• Experience:

  Minimum 3–5 years

• Industry:

  Performance Marketing / Digital Marketing

• Working Days:

  Monday to Saturday (Saturday work from home)

• Compensation:

  Competitive, based on experience