Digital Marketing Analytics & Conversion Tracking Specialist

Scopegen is Hiring: Digital Marketing Analytics & Conversion Tracking Specialist

Location:

Experience:

Scopegen

Role Overview

Digital Marketing Analytics & Conversion Tracking Specialist

Key Responsibilities

• Implement and manage

  conversion tracking

  for Google Ads & Meta Ads (online + offline).
• Set up, manage, and troubleshoot

  GA4 & GTM

  for advanced event tracking and attribution.
• Integrate

  CRM / offline sales data

  with ad platforms for complete funnel visibility.
• Develop and maintain

  custom dashboards in Looker Studio

  for campaign performance reporting.
• Ensure

  data accuracy, consistency, and actionable insights

  across teams.
• Collaborate with marketing teams to improve

  campaign optimization and ROI

  through precise measurement.

Requirements

1. 3+ years of experience

   in conversion tracking & marketing data analytics.
2. Deep understanding of:

• GA4 reporting & analytics

• Web analytics

  (WordPress, Custom Websites, Shopify)

• Google Tag Manager

  (Data Layer & Data Push)

• Online & Offline Conversion Tracking

lead attribution & offline sales integration

4.Strong problem-solving skills, attention to detail, and passion for interpreting data.

Why Scopegen?

At Scopegen, we believe in building not just careers, but growth journeys. Here’s what makes us different:

• Friendly Environment

  – A team-first culture where collaboration drives success.

• Positive Work Culture

  – We value openness, innovation, and respect in everything we do.

• Career Growth

  – Exposure to high-impact projects, cutting-edge tools, and continuous learning opportunities.

This is a full-time, onsite role at our Noida office (no remote option).

drop your CV at hr@scopegen.in