Digital Marketing Specialist- Google Ads Expert

ScopeGen is looking for an experienced Google Ads Specialist to join our growing performance marketing team. In this role, you will be responsible for planning, executing, and optimizing high-budget Google Ads campaigns across multiple industries. You’ll play a key role in driving results for our clients through smart targeting, data-driven optimization, and creative strategy.

Responsibilities:

• Plan, create, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max, Shopping).
• Conduct in-depth keyword research, audience targeting, and competitor analysis.
• Continuously analyze campaign performance data and make real-time adjustments to improve ROAS and conversions.
• Work closely with the creative and analytics teams to align ad creatives with campaign goals.
• Monitor budgets, bid strategies, and pacing to ensure maximum efficiency.
• Prepare clear performance reports and actionable insights for internal teams and clients.
• Stay updated with Google Ads platform updates, new features, and industry trends.