Digital Marketing Analytics & Conversion Tracking Specialist

3 years

0 Lacs

Posted:23 hours ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

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About Us

Analytics & Conversion Tracking Specialist


Key Responsibilities

  • Implement and manage conversion tracking for

    Google Ads & Meta Ads

    (online + offline).
  • Set up, manage, and troubleshoot

    GA4 & GTM

    for event tracking and attribution.
  • Integrate CRM and offline sales data with ad platforms for full-funnel visibility.
  • Develop and maintain dashboards in

    Looker Studio

    .
  • Ensure data accuracy, consistency, and actionable insights.
  • Partner with marketing teams to improve campaign optimization.


Requirements

  • 3+ years of hands-on experience in

    conversion tracking & analytics

    .
  • Expertise in

    GA4, GTM, Google Ads, Meta Ads, and Looker Studio

    .
  • Proven experience in

    lead tracking and offline sales attribution

    .
  • Strong problem-solving and communication skills.
  • Based in

    Noida (on-site only, no WFH option).


What We Offer

  • Work with leading e-commerce & D2C brands.
  • A collaborative and innovation-driven environment.
  • Competitive salary package based on skills and performance.


hr@scopegen.in


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