ScopeGen is looking for an experienced Google Ads Specialist to join our growing performance marketing team. In this role, you will be responsible for planning, executing, and optimizing high-budget Google Ads campaigns across multiple industries. You’ll play a key role in driving results for our clients through smart targeting, data-driven optimization, and creative strategy. Responsibilities: Plan, create, manage, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max, Shopping). Conduct in-depth keyword research, audience targeting, and competitor analysis. Continuously analyze campaign performance data and make real-time adjustments to improve ROAS and conversions. Work closely with the creative and analytics teams to align ad creatives with campaign goals. Monitor budgets, bid strategies, and pacing to ensure maximum efficiency. Prepare clear performance reports and actionable insights for internal teams and clients. Stay updated with Google Ads platform updates, new features, and industry trends.
Scopegen is Hiring: Digital Marketing Analytics & Conversion Tracking Specialist Location: Noida (Onsite) Experience: 3+ Years At Scopegen , we are passionate about driving performance through data. If you love analytics, enjoy solving attribution puzzles, and get excited about turning raw numbers into actionable insights - then we would love to have a chat with you! Role Overview We are looking for a Digital Marketing Analytics & Conversion Tracking Specialist to own end-to-end tracking across Google Ads and Meta Ads . This role will ensure accurate online + offline sales tracking, streamline lead attribution, and build dashboards that empower marketing and sales teams to make smarter decisions. Key Responsibilities Implement and manage conversion tracking for Google Ads & Meta Ads (online + offline). Set up, manage, and troubleshoot GA4 & GTM for advanced event tracking and attribution. Integrate CRM / offline sales data with ad platforms for complete funnel visibility. Develop and maintain custom dashboards in Looker Studio for campaign performance reporting. Ensure data accuracy, consistency, and actionable insights across teams. Collaborate with marketing teams to improve campaign optimization and ROI through precise measurement. Requirements 3+ years of experience in conversion tracking & marketing data analytics. Deep understanding of: GA4 reporting & analytics Web analytics (WordPress, Custom Websites, Shopify) Google Tag Manager (Data Layer & Data Push) Online & Offline Conversion Tracking 3.Proven experience with lead attribution & offline sales integration . 4.Strong problem-solving skills, attention to detail, and passion for interpreting data. Why Scopegen? At Scopegen, we believe in building not just careers, but growth journeys. Here’s what makes us different: Friendly Environment – A team-first culture where collaboration drives success. Positive Work Culture – We value openness, innovation, and respect in everything we do. Career Growth – Exposure to high-impact projects, cutting-edge tools, and continuous learning opportunities. This is a full-time, onsite role at our Noida office (no remote option). If this excites you and you believe data tells powerful stories, drop your CV at hr@scopegen.in
Job Title: Digital Marketing Analytics & Conversion Tracking Specialist Company: Scopegen India Pvt Ltd Location: Noida (On-site Only) Experience Required: 3+ years Employment Type: Full Time About Us Scopegen India Pvt Ltd is a performance marketing agency dedicated to helping e-commerce and D2C brands grow through data-driven strategies. We’re seeking an Analytics & Conversion Tracking Specialist to lead end-to-end tracking and reporting across multiple ad platforms. Key Responsibilities Implement and manage conversion tracking for Google Ads & Meta Ads (online + offline). Set up, manage, and troubleshoot GA4 & GTM for event tracking and attribution. Integrate CRM and offline sales data with ad platforms for full-funnel visibility. Develop and maintain dashboards in Looker Studio . Ensure data accuracy, consistency, and actionable insights. Partner with marketing teams to improve campaign optimization. Requirements 3+ years of hands-on experience in conversion tracking & analytics . Expertise in GA4, GTM, Google Ads, Meta Ads, and Looker Studio . Proven experience in lead tracking and offline sales attribution . Strong problem-solving and communication skills. Based in Noida (on-site only, no WFH option). What We Offer Work with leading e-commerce & D2C brands. A collaborative and innovation-driven environment. Competitive salary package based on skills and performance. Apply via LinkedIn or send your resume to hr@scopegen.in
Job Title: Shopify & Wordpress Developer Company: Scopegen India Pvt Ltd Location: Noida (On-site Only) Experience Required: 2–3 years Employment Type: Full Time About Us Scopegen India Pvt Ltd is a performance marketing agency helping e-commerce and D2C brands scale with data-driven strategies. We’re looking for a Web Developer with strong experience in Shopify and WordPress to join our team. Key Responsibilities Develop, customize, and maintain websites on Shopify and WordPress . Ensure websites are optimized for speed, mobile responsiveness, and SEO. Implement landing pages, integrations, and tracking codes (GA4/GTM). Troubleshoot and resolve technical issues. Collaborate with marketing and design teams to deliver conversion-focused websites. Requirements 2–3 years of proven experience in Shopify and WordPress development . Strong knowledge of HTML, CSS, JavaScript, and related frameworks . Experience in integrating tracking codes and third-party tools. Detail-oriented with a problem-solving mindset. Based in Noida (on-site only, no WFH option). What We Offer Work on exciting e-commerce and D2C brand projects. A creative and collaborative work culture. Competitive salary package based on experience and performance. Apply via LinkedIn or send your resume to hr@scopegen.in
Job Title: Performance Marketing Specialist (Google Ads & Meta Ads) Company: Scopegen India Pvt Ltd Location: Noida (On-site Only) Experience Required: Minimum 2-3 Years Employment Type: Full Time About Us: Scopegen India Pvt Ltd is a growing digital marketing company helping e-commerce brands scale with data-driven strategies. We are looking for a Performance Marketing Expert to join our team and take ownership of managing and optimizing paid campaigns across Google Ads and Meta Ads. Key Responsibilities: Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads for e-commerce clients. Track and analyze campaign performance to ensure ROI and growth objectives are met. Prepare and present performance reports to clients, clearly communicating what has been done, results achieved, scope for improvement, and planned next steps. Conduct competitor and market analysis to identify opportunities for scaling campaigns. Collaborate with internal teams to ensure smooth execution of campaigns. Requirements: 2–3 years of proven experience in running Google Ads and Meta Ads campaigns, specifically for e-commerce brands . Strong understanding of paid media performance metrics, audience targeting, and conversion tracking. Excellent communication skills, ability to explain strategies, performance results, and improvement plans to clients. Based in Noida (mandatory). No remote work / work from home option . What We Offer: Opportunity to work with fast-growing e-commerce brands. A collaborative and learning-focused work environment. Competitive salary package based on experience and performance. Interested candidates can apply directly through LinkedIn or send their resume to hr@scopegen.in .
Job Title: Senior Web Analytics & Conversion Tracking Specialist (Work from Office – Noida | 3–5 Years Experience) About Us: We are a fast-growing Performance Marketing Agency based in Noida, working with leading e-commerce, education, retail, and lifestyle brands. Our mission is to drive measurable results through data-driven marketing. We’re looking for an experienced Web Analytics & Conversion Tracking Specialist to join our in-office team and strengthen our analytics and reporting setup across all clients. Key Responsibilities: 1. Conversion Tracking & Pixel Implementation Implement and manage Google Ads, Meta, and other platform pixels using Google Tag Manager (GTM) . Set up server-side tracking for GA4, Meta Conversion API, and Google Ads. Configure and test offline conversion tracking integrations (e.g., CRM → Ads platforms). Ensure accurate event tracking for lead generation and e-commerce clients. 2. Data Validation & Testing Conduct data QA and validation to ensure events, conversions, and audiences fire correctly. Troubleshoot broken tags, discrepancies between GA4, Ads, and CRM. Coordinate with developers to debug and resolve technical tracking issues. 3. Analytics & Reporting Build and automate performance dashboards in Looker Studio for internal and client use. Create monthly marketing performance reports covering campaign KPIs, attribution, and ROAS insights. Analyze user behavior, conversion paths, and funnel drop-offs for optimization. 4. Web Analytics & Optimization Manage Google Analytics 4 (GA4) configurations including event setup, parameters, and audience creation. Suggest conversion rate optimization (CRO) opportunities based on data trends. Collaborate with media and creative teams to connect marketing performance with web analytics data. Requirements: 3–5 years of hands-on experience in web analytics and tracking implementation. Strong expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4) . Experience with Meta Pixel , Google Ads conversion tracking , and server-side tagging (GCP, GTM SS). Knowledge of Looker Studio (Data Studio) for creating performance dashboards. Understanding of conversion rate optimization (CRO) and data validation techniques. Familiarity with offline conversion imports and CRM-based event tracking. Strong analytical mindset, attention to detail, and problem-solving skills. Preferred Skills: Experience with Shopify, WordPress, or Webflow integrations. Understanding of UTM tracking, attribution models, and cookie policies . Knowledge of API integrations for marketing data pipelines. Job Details: Location: Noida Sector 90 (Work from Office only) Experience: Minimum 3–5 years Industry: Performance Marketing / Digital Marketing Working Days: Monday to Saturday (Saturday work from home) Compensation: Competitive, based on experience