Senior Video & Visual Design Executive

Senior Video & Visual Design Executive

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About Kass

Kass is an award‑nominated D2C premium skincare & wellness brand that merges Ayurvedic principles with clinical-grade actives. Our mission is to redefine clean beauty through intelligent formulations and cinematic storytelling. We're building a visual identity that feels like science meets soul—and we're seeking a visionary Visual Lead who can shape this story through both video and design.

Role Overview

end-to-end visual storytelling

Key Responsibilities

1.Video & Motion Production

·  Lead cinematic video editing—Reels, Ad creatives, long‑form YouTube content, campaign films.

· Plan and execute shoots: shot lists, lighting, transitions, sound design.

· Sync voice-over, music, text, and motion for emotional storytelling.

2. Motion Graphics & 3D Support

· Design 2D/3D motion elements: kinetic typography, ingredient animations, transitions using After Effects, Blender/C4D.

· Produce brand visuals and educational explainers.

3. AI & Innovation

· Drive an AI-forward workflow using tools like Runway, Midjourney, Leonardo.ai, Kaiber, and Pika.

· Track trends in video, 3D, and design technology; suggest and pilot new tools and workflows.

4. Cross-Functional & Stakeholder Collaboration

· Partner closely with marketing, product, UX, and engineering teams.

· Communicate design rationale, lead client or founder-facing presentations, integrate feedback.

· Manage project timelines, budgets, and vendor relationships.

5. Design Strategy & Creative Leadership

· Shape visual design strategy across digital (social, email, web) and physical (packaging, print, environmental).

· Mentor and guide junior designers in ideation, execution, and presentation.

· Create and maintain design systems, style guides, and brand frameworks.

Qualifications & Skills

Must-Have:

· 3–4 years of experience combining video editing and graphic design (professional or brand-focused).

· Deep cinematography understanding—lighting, composition, pacing, transitions.

· Expert-level proficiency in Premiere Pro, DaVinci Resolve, or Final Cut; high competence in After Effects.

· Hands-on experience with Instagram Reels, branded shorts, product films, and long video storytelling.

· Strong design foundation—typography, layout, color theory—with advanced Adobe Creative Suite skills.

· Proven team leadership, mentorship, or project management experience.

· A portfolio that showcases cinematic storytelling, brand films, beauty/fashion D2C work.

· Solid sound design and musical sync skills.

Nice to Have:

· Experience in Blender, Cinema4D, or similar for product and ingredient animations.

· Familiarity with Figma, Sketch, Canva.

· Beauty/wellness or lifestyle brand experience.

· Demonstrated efficiency with prompt-based AI video/image generation.

Soft Skills & Mindset

Aesthetic instincts

Execution-focused

Collaborative spirit

Ownership-centric

Adaptive and curious

What's In It For You?

· Creative autonomy in defining Kass’s visual storytelling.

· Opportunity to lead video and design across product launches, campaigns, and brand-building initiatives.

· Work alongside a clean-beauty, science-first team in the heart of Kolkata.

· Shape the future of beauty through intelligent, cinematic, and meaningful visual narratives.