What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront “profitably”.
Proposition For Merchants
D2C selling made as easy as selling on e-com marketplacesWhy build this?
- India’s D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
- Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
- Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well!
Our Proposition
We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:
- Marketing manager (“top of the funnel”)
- Category manager (“products/merchandising”)
- Product manager (“website/app metrics”)
- Ops manager (“shipping metrics”)
Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant’s profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.
Team And Scale
We’re at ~$4.5M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
Founders
Role Charter:
Senior Talent Acquisition Executive (Tech and Non - Tech)
Job Summary
We are looking for a proactive Talent Acquisition Specialist to manage end-to-end recruitment for both IT and Non-IT roles. The ideal candidate will have experience sourcing, screening, and hiring across technical and non-technical functions, ensuring a seamless candidate experience.
Roles And Responsibilities
- Handle full-cycle recruitment for Tech (e.g., Developers, QA, DevOps) and Non-Tech (e.g., HR, Sales, Marketing, Finance) roles
- Collaborate with hiring managers to define job requirements
- Source candidates via job portals, LinkedIn, Naukri, etc.
- Conduct initial screenings and coordinate interviews
- Maintain recruitment trackers and reports
- Support employer branding and talent pipeline initiatives
What We’re Looking For
- 2+ years of recruitment experience (Tech & Non-Tech)
- MBA in HR
- Good communication and stakeholder management skills
- Familiarity with sourcing tools and recruitment platforms
Location:
- Bangalore, Near Marathahalli
- 5 Days Work from Office
Skills: employer branding,recruitment,communication,screening,hiring,talent acquisition,stakeholder management,sourcing