Senior Social Media Strategist

Company Description

Vrinsoft Technology Pvt. Ltd. is a leading mobile app development company in India with over 15 years of client-focused success. Our team of 200+ top professionals provides expertise in AI/ML, digital transformation, Flutter, React, custom apps, and more. Recognized by Clutch in 2025 and featured on several directories like GoodFirms and Upwork, we serve clients in the USA, UK, Canada, Australia, Germany, UAE, and other key regions. We have delivered more than 2,000 apps across various industries, ensuring smooth and effective app development experiences for businesses of all sizes, from start-ups to Fortune 500 companies.

Role Description

This is a full-time Senior Social Media Strategist role at Vrinsoft Technology Pvt. Ltd. The role is on-site and located in Ahmedabad. The Senior Social Media Strategist will be responsible for developing and executing social media strategies, optimizing social media content, engaging with audiences across various platforms, and collaborating with other departments to align social media strategies with overall marketing goals. Daily tasks include managing social media accounts, creating content strategies, monitoring performance metrics, and staying updated with the latest trends in social media.

Proven experience of working with IT Service

Roles and Responsibilities

-This role will be a part of the central social media team, handling responsibilities spanning- management of core social channels, creative production and media/creative.

-Develop content marketing properties and engaging content for all owned channels, including content curation of relevant articles, images, videos and infographics.

-Work together with the marketing team to guide the brands’ growth in the online space.

-Work with agencies to create social media strategies, design campaigns & Youtube content for the brand.

-Translate marketing objectives into inspiring briefs for social media agencies.

-Manage the end-to-end planning of social media campaigns, from briefs to final campaign assets creation.

-Manage budgets for effective spends.

Requirements and skills

-A deep understanding of social media channels - budgets, campaigns, performance metrics.

-An exciting portfolio of work that showcases your ability to think and execute disruptive campaigns.

-The willingness to collaborate with a diverse group of people, both internally and externally, to create an ideas-first culture.

-The ability to think of innovative ideas while keeping with the deadlines.

-Exploring and identifying the right talent and partners to work with to create short and long term content.

-2.5 years of experience as a social media manager.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO)
• Proficient in Communication and Public Relations
• Experience in developing Content Strategies
• Excellent written and verbal communication skills
• Ability to work collaboratively with a team
• Experience in a similar role, preferably in the tech industry
• Bachelor's degree in Marketing, Communications, or a related field