Senior Social Media Strategist

Roles and Responsibilities:

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  Develop and implement social media strategies that align with brand goals.

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  Create high-quality content, including text, images, and videos.

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  Analyse and report on social media performance metrics.

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  Monitor trends and audience insights to drive engagement.

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  Collaborate with internal teams to ensure brand consistency.

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  Manage social media advertising campaigns and budgets.

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  Engage with followers and respond to comments and inquiries.

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  Conduct regular competitor analysis and adjust strategies accordingly.

Requirements

Desired Candidate Profile:

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  Innovative thinker with a strong grasp of social media trends.

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  Excellent analytical and problem-solving skills.

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  Strong communication and interpersonal abilities.

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  Ability to manage multiple projects and deadlines.

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  Detail-oriented with a creative flair.

Required Experience, Skills, and Qualifications:

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  Bachelor’s degree in Marketing, Communications, or related field.

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  2-4 years of experience in social media marketing.

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  Proficiency in analytics tools and social media management platforms.

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  Strong writing and editing skills.