Senior Social Media Strategist

Mad Influence is a leading creator-first marketing company delivering Social Media Management, Influencer & Celebrity Marketing, Content Production, Media Buying, and Brand Strategy for India’s top brands. We build culture-shaping campaigns that drive measurable business impact.

own

• Lead strategy:

  Turn business goals into platform-specific social strategies (Instagram, YouTube, X, LinkedIn, Snapchat, etc.) with clear POVs on content formats, frequency, creator mix, and paid support.

• Concept & campaigns:

  Invent out-of-the-box, thumb-stopping ideas (series, stunts, collabs, UGC challenges) and turn them into executable campaign plans with timelines, storyboards, scripts, and shot-lists.

• Full-funnel execution:

  Drive calendars, content production, publishing, community management, and real-time optimization.

• Influencer marketing:

  Build creator shortlists, negotiate/brief creators, align deliverables, and integrate creator outputs into paid and organic plans.

• Paid media:

  Plan and run ads across Meta/Instagram, YouTube, Google, and LinkedIn; manage budgets, audiences, creatives, A/B tests; optimize for ROAS/CAC/CPV/Reach goals.

• Analytics & growth:

  Set KPIs, instrument tracking (UTMs, GA4), build dashboards, and translate insights into weekly/Monthly performance improvements.

• Client leadership:

  Present strategies and post-mortems, align stakeholders, and mentor internal executors (design, video, community, media buying).

• Process & quality:

  Build playbooks, QA checklists, and best practices that improve speed and output quality across accounts.

• Experience in

  tier-2/3 audience growth

  and regional content.
• Working knowledge of

  AI-assisted workflows

  (idea gen, scripting, edits, variations).
• Comfort with

  Figma/Canva

  for quick mockups and briefs.
• Familiarity with creator platforms (e.g., Xley or similar) and affiliate/UGC programs.