Senior Social Media Executive

Experience:

Location:

Job Type:

Key Responsibilities

• Develop and implement effective social media strategies for clients’ social media platforms.
• Plan, coordinate, and execute client shoots (photo/video) as per campaign requirements, ensuring brand guidelines are followed.
• Manage and supervise client shoots, including content ideation, shoot planning, and on-site coordination.
• Oversee daily management of multiple client social media accounts, including content planning, scheduling, posting, and monitoring.
• Create engaging and brand-aligned content copies for posts, reels, stories, ads, and campaigns.
• Collaborate with the design, video, and content teams to deliver high-quality creatives.
• Ensure timely delivery and quality control of all social media content before publishing.
• Monitor trends, competitor activities, and algorithm updates to keep content relevant and high-performing.
• Actively engage with audiences by responding to comments, messages, and reviews professionally.
• Track, analyze, and report social media performance, providing insights and improvement strategies.
• Manage content calendars and ensure alignment with marketing goals and campaign timelines.

Required Skills & Education

• Bachelor’s or Master’s degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in a digital marketing agency (mandatory).
• Hands-on experience in handling client shoots.
• Strong knowledge of social media platforms, trends, and algorithms.
• Proficiency in social media tools, analytics platforms, and scheduling software.
• Excellent communication, coordination, and leadership skills.
• Creative thinking with strong execution capabilities.
• Ability to manage multiple brands, shoots, and deadlines efficiently.
• Basic knowledge of photography, videography, and editing tools (Canva / Adobe) is an advantage.