Senior Social Media Executive

Rajasthan Patrika is seeking a talented Sr. Social Media Executive. The candidate should have a strong understanding of All Social Media Platforms like Facebook/Youtube/Instagram/Twitter.

Proposed Role Distribution

Senior Social Media Manager- Creative & Brand Strategy

* Lead creative direction and storytelling

* Plan and execute brand campaigns

* Ensure consistent brand voice

* Improve visual and content quality

* Guide designers and content writers

* Work with PR, influencers, and brand partners

Senior Social Media Manager- Performance & Analytics

* Monitor and analyze platform performance

* Plan and optimize paid ad campaigns

* Prepare monthly and quarterly reports

* Use insights to improve strategy and content decisions

* Manage audience segmentation and growth strategies

* Oversee performance-driven communication

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Expected Outcomes

* Improved content quality and creativity

* 30-40% increase in engagement and reach

* Faster execution of campaigns and real-time content

* Stronger brand recall and audience trust

* Better team productivity and workflow efficiency

* Higher ROI on paid promotions and marketing spends

* Better crisis management and trend utilization