Senior SEO Specialist

Job Description

We are looking for an experienced and results-driven Sr. SEO Specialist to join our team in Indore. The ideal candidate will be responsible for developing and implementing effective SEO strategies to improve organic search rankings, drive traffic, and enhance online visibility. This role requires a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization, and analytics. Key Responsibilities: SEO Strategy Development: Develop and execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic. Conduct keyword research and competitor analysis to identify opportunities for growth. Stay updated on the latest SEO trends, algorithm changes, and best practices. On-Page Optimization: Optimize website content, meta tags, headings, and images for search engines. Ensure proper URL structure, internal linking, and schema markup implementation. Collaborate with content and web development teams to improve site architecture and user experience. Off-Page Optimization: Plan and execute link-building campaigns to improve domain authority and backlink profile. Manage relationships with external partners, bloggers, and influencers for content collaborations. Monitor and manage online reviews, citations, and local SEO efforts. Technical SEO: Conduct regular website audits to identify and fix technical issues (e.g., crawl errors, broken links, page speed, mobile-friendliness). Work with the development team to implement SEO-friendly website features and functionalities. Ensure proper indexing and crawling of web pages by search engines. Analytics & Reporting: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and third-party SEO tools. Generate detailed reports on organic traffic, rankings, conversions, and ROI. Use data-driven insights to refine SEO strategies and achieve business goals. Content Strategy Collaboration: Work closely with the content team to create SEO-optimized content that aligns with target keywords and user intent. Provide guidance on content topics, formats, and distribution channels to maximize organic reach. Team Leadership & Training: Lead and mentor a team of SEO specialists, providing guidance and support. Conduct training sessions to keep the team updated on SEO best practices and tools. Qualifications: Bachelor’s degree in Marketing, Digital Marketing, IT, or a related field. Proven experience of 2+ years in SEO, with at least 2-3 years in a managerial role. In-depth knowledge of SEO tools (e.g., SEMrush, , Moz, Screaming Frog). Strong understanding of Google Analytics, Google Search Console, and other analytics platforms. Proficiency in HTML, CSS, and JavaScript is a plus. Excellent communication, analytical, and problem-solving skills. Key Skills: SEO strategy development On-page and off-page optimization Technical SEO and website audits Keyword research and competitor analysis Data analysis and reporting Team leadership and mentoring Strong attention to detail Why Join Us? Opportunity to work in a dynamic and growth-oriented environment. Competitive salary package and performance-based incentives. Career growth and skill development opportunities. Collaborative and supportive team culture. Job Type: Full-time Pay: ₹250,000.00 - ₹400,000.00 per year Schedule: Day shift Work Location: In person