Senior Search Engine Optimization

Senior SEO Specialist (with Digital PR Experience)

Location: Remote / must work on Australian time

Employment Type: Full-time

About the Role

We are seeking an experienced Senior SEO Specialist with a strong background in technical SEO, on-page optimisation, and digital PR-driven link acquisition. This role is designed for a results-oriented professional who thrives on improving organic visibility, strengthening domain authority, and building high-quality digital relationships that drive brand presence. You will play a critical part in shaping and executing our SEO roadmap, with a particular focus on backlink acquisition and digital PR campaigns that amplify reach and authority.

Key Responsibilities

• Backlink & Digital PR Strategy
• Develop and execute innovative backlink acquisition strategies, leveraging both traditional outreach and digital PR campaigns.
• Build and maintain relationships with journalists, publishers, and industry sites to secure high-quality editorial coverage and backlinks.
• Create compelling content pitches and PR assets that attract earned media placements.
• On-Page SEO & Content Optimisation
• Conduct comprehensive SEO audits of content, meta tags, headings, schema, and internal linking structures.
• Partner with content, design, and development teams to ensure all web content is optimised for both search engines and users.
• Provide keyword research, topical authority recommendations, and content briefs that align with search intent.
• Technical SEO
• Implement best practices to enhance crawlability, indexability, site architecture, and site speed performance.
• Monitor and resolve technical SEO issues, such as structured data errors, canonicalisation, redirect chains, and duplicate content.
• Collaborate with developers to ensure SEO is integrated into the site’s technical roadmap.
• Analytics & Reporting
• Analyse website performance using SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog).
• Track keyword rankings, backlink profile growth, organic traffic trends, and conversion metrics.
• Produce detailed SEO performance reports and actionable insights for stakeholders.
• Strategy & Industry Awareness
• Stay informed on Google algorithm updates, SERP feature trends, and emerging SEO/PR best practices.
• Continuously test, measure, and refine strategies to remain competitive in organic search.
• Contribute to cross-functional campaigns, ensuring SEO aligns with paid media, social, and content marketing initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field.
• 5+ years of hands-on SEO experience with a proven track record in backlinks, on-page optimisation, and technical SEO.
• Demonstrated success in executing digital PR campaigns that earned high-quality backlinks and media coverage.
• Strong analytical skills with proficiency in SEO platforms and web analytics tools.
• Excellent written and verbal communication skills, with the ability to create persuasive outreach and collaborate cross-functionally.
• Highly detail-oriented, data-driven, and proactive in problem-solving.
• Must be available to work within Australian business hours.

What We Offer

• Opportunity to lead advanced SEO and digital PR initiatives across diverse industries.
• Collaborative environment with cross-functional teams in content, paid media, and creative.
• Professional growth opportunities with access to industry-leading tools and training.
• Flexible working arrangements within Australian business hours.