Senior Search Engine Optimization

As an SEO Specialist at registekaro.in, your primary responsibility will be to optimize and manage search engine strategies for the website. You will play a crucial role in enhancing the online visibility and presence of the website through effective SEO techniques. Your duties will include keyword research, strategy implementation, content optimization, performance tracking and analysis, collaboration with various teams, monitoring competitor activities, and staying updated with the latest SEO trends and algorithm updates. Key Responsibilities: - Perform thorough keyword research to optimize existing content and identify new opportunities for website enhancement. - Develop and execute comprehensive SEO strategies encompassing on-page, technical, and off-page optimization methods. - Optimize website content and blog posts to improve search engine rankings and visibility. - Track, report, and analyze keyword ranking, traffic metrics, and Google Search Console data such as Clicks, Impressions, CTR, and Average Ranking. - Conduct regular SEO audits to identify issues, provide recommendations, and ensure continuous improvement. - Collaborate closely with content writers, web developers, and marketing teams to integrate SEO best practices in content creation and website programming. - Monitor competitor activities closely to evaluate performance benchmarks and identify areas for improvement. - Stay informed about the latest SEO trends, Google algorithm updates, and industry developments to adapt strategies accordingly. Qualifications Required: - Bachelor's degree in Marketing, Communications, IT, or a related field. - Minimum of 3 years of proven experience in SEO with a strong track record of successful projects. - Proficiency in Local SEO strategies to enhance regional visibility. - Solid understanding of search engine algorithms and ranking principles. - Expertise in utilizing SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, etc. - Familiarity with HTML/CSS is advantageous for optimizing website elements. - Knowledge of WordPress or other CMS platforms for seamless content management. - Excellent analytical skills and the ability to interpret data effectively for informed decision-making. - Outstanding communication skills, both verbal and written, to collaborate effectively with cross-functional teams. - Capable of working independently and collaboratively in a team environment to achieve SEO objectives.,