Senior Search Engine Optimization

As a Senior SEO Executive at DigiBirds360 Media Pvt. Ltd., located in Faridabad, you will play a crucial role in leading the SEO strategy focused on securities, finance, and secured loans domain. Your expertise will be instrumental in enhancing organic visibility, driving traffic, and generating qualified leads for various financial products and services to establish a strong presence in the competitive financial search landscape. Key Responsibilities: - Develop and implement comprehensive SEO strategies in alignment with business objectives within the finance domain. - Conduct thorough keyword research emphasizing secured loans, financial products, securities, and investment services. - Optimize website content, landing pages, blogs, and product pages using high-converting financial keywords. - Perform technical SEO audits, identify areas for improvement, and enhance crawlability, site structure, and page speed. - Analyze competitor strategies, pinpoint content and SEO gaps, and strategize accordingly. - Collaborate effectively with content writers and designers to create engaging and compliant content. - Monitor performance metrics using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, etc. - Generate monthly reports detailing keyword rankings, traffic data, and lead conversions. - Stay abreast of Google's algorithm changes and SEO trends, especially in the finance industry. Requirements: - Bachelor's degree in Marketing, Communications, or related field. - Minimum 3 years of SEO experience, with a preference for finance, securities, or lending background. - Strong grasp of financial compliance in content, with knowledge of RBI/SEBI regulations being a plus. - Proficiency in SEO tools like Google Search Console, SEMrush, Ahrefs, Screaming Frog. - Strong analytical skills, data-driven mindset, and familiarity with HTML/CSS and CMS like WordPress. Preferred Skills: - Previous experience collaborating with NBFCs, banks, or fintech brands. - Understanding of content marketing, PPC synergy, and lead funnels in the financial sector. - Ability to multitask, manage multiple projects, and meet deadlines effectively. Join Us to: - Work alongside a dynamic and expanding team in the digital finance realm. - Contribute to shaping the organic growth of a prominent financial marketing agency. - Enjoy a competitive salary package.,