Analyst - Knowledge Services Infosys BPM Limited

2.0 - 6.0 years

0 Lacs

chennai, tamil nadu

On-site

As an SEO Specialist, you will be responsible for executing the SEO strategy effectively to enhance organic visibility across a diverse product range. Your primary focus will be on optimizing product category and landing pages by considering search intent and commercial value. Conducting detailed keyword research to identify new opportunities will be a key aspect of your role. Utilizing the insights gained, you will contribute to the development of new and existing categories aligned with customer search behavior to maximize organic visibility. Collaboration with content, product, and tech teams is essential to implement SEO enhancements that yield tangible results. Monitoring, analyzing, and reporting on search performance will be part of your routine tasks. In addition, you will collaborate with social media and PPC teams to refine campaigns for optimal results. Managing your time efficiently and prioritizing tasks to ensure consistent and confident delivery of work is crucial. Building strong relationships with the Trading team to drive successful commercial outcomes will also be a significant aspect of your role. Preferred Skills: - Strong background in Digital Business - Proficiency in Copywriting (Note: The preferred skills section is based on the provided information related to "Digital Business" and "Copy Writer"),

Posted 2 days ago

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Senior Search Engine Optimization DigiBirds360: Performance Marketing Agency

3.0 - 7.0 years

0 Lacs

faridabad, haryana

On-site

You are looking for a Senior SEO Executive specializing in the securities, finance, and secured loans domain. In this role, you will lead the SEO strategy to enhance organic visibility, drive traffic, and generate qualified leads for financial products and services. Your expertise will be crucial in establishing a strong presence in the competitive financial search landscape. Your responsibilities will include developing and implementing comprehensive SEO strategies aligned with business goals in the finance domain. You will conduct in-depth keyword research focusing on secured loans, financial products, securities, and investment services. Optimizing website content, landing pages, blogs, and product pages for high-converting financial keywords will be a key aspect of your role. Additionally, you will perform technical SEO audits, address crawlability issues, improve site structure and page speed, and analyze competitor strategies to identify content and SEO gaps. Collaborating with content writers and designers to create engaging and compliant content will be essential. Monitoring performance through tools like Google Analytics, Search Console, Ahrefs, SEMrush, and generating monthly reports on keyword rankings, traffic, and lead conversions are vital tasks. To excel in this role, you should hold a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of 3 years of SEO experience, preferably in finance, securities, or lending. A strong grasp of financial compliance in content, familiarity with SEO tools, analytical skills, and basic knowledge of HTML/CSS and CMS are required. Preferred skills include previous experience with NBFCs, banks, or fintech brands, knowledge of content marketing, PPC synergy, and lead funnels in the financial domain, as well as the ability to manage multiple projects effectively. Joining us will offer you the opportunity to work with a dynamic team in the digital finance sector, shape the organic growth of a prominent financial marketing agency, and receive a competitive salary.,

Posted 1 week ago

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