Performance Marketing Executive

Role Overview: As a Digital Marketing Specialist, your role is crucial in developing and implementing effective paid advertising strategies across multiple platforms. You will be responsible for monitoring and analyzing campaign performance, managing budgets, and ensuring ROI targets are met. Collaboration with the marketing team to align campaigns with overall objectives is essential, along with staying updated on industry trends and identifying growth opportunities. Additionally, implementing and maintaining SEO strategies to increase organic visibility and drive website traffic will be part of your responsibilities. Key Responsibilities: - Develop and implement effective paid advertising strategies across multiple platforms - Continuously monitor and analyze campaign performance to identify areas for improvement - Manage budgets for multiple campaigns and ensure that ROI targets are met - Collaborate with the marketing team to ensure campaigns are aligned with overall marketing objectives - Stay up-to-date with industry trends and developments, and identify new opportunities for growth - Implement and maintain SEO strategies to increase organic visibility and drive more traffic to the website - Continuously monitor and analyze the website's performance on search engines and make necessary adjustments for improvement - Handle multiple clients across various industries - Examine correlations between prospecting activities, revenue, and budget - Measure and optimize paid marketing using vendor-specific dashboards, Google Analytics, and Facebook Ads reports - Research and test partnerships with new vendors to expand reach and/or lower cost-per-acquisition Qualification Required: - Experience in digital marketing, with a preference for at least 1 year of experience - Proficiency in English language - Ability to work in Panaji, Goa or willingness to relocate - Own personal laptop for work Note: This job is full-time with benefits including a flexible schedule, paid sick time, and provident fund. Work location is in person.,