PPC Executive- Meta Ads

You will be responsible for developing and implementing effective paid advertising strategies across multiple platforms. Your key duties will include continuously monitoring and analyzing campaign performance to identify areas for improvement, managing budgets for multiple campaigns to ensure ROI targets are met, and collaborating with the marketing team to align campaigns with overall marketing objectives. It will be crucial to stay updated on industry trends and developments, identifying new opportunities for growth. In addition, you will implement and maintain SEO strategies to increase organic visibility and drive more traffic to the website. Monitoring and analyzing the website's performance on search engines, and making necessary adjustments for improvement will also be part of your responsibilities. Handling multiple clients across various industries, examining correlations between prospecting activities, revenue, and budget, and measuring and optimizing paid marketing using vendor-specific dashboards, Google Analytics, and Facebook Ads reports will be essential. Furthermore, you will be expected to research and test partnerships with new vendors to expand reach and/or lower cost-per-acquisition.,