Senior Sales & Marketing Specialist (Proposals & Digital Campaigns)

Job Title: Senior Sales & Marketing Specialist (Proposals & Digital Campaigns)

Location:

Shift:

Position Type:

About Simplia Inc.

AI-powered customer acquisition, data-driven sales strategies, precision-targeted ads, and automated campaign management

About the Role

Sales & Marketing Specialist with advanced expertise in proposals and ad strategy

hands-on experience with paid ads

Key Responsibilities

• Proposal Creation:

  Analyze client meetings, identify goals/pain points, and craft

  personalized proposals

  that align with client psychology and buying motivations.

• Advertising Expertise:

  Plan, manage, or optimize paid ad campaigns (Google, Meta, LinkedIn, or others) with a focus on lead generation, ROI, and cost efficiency.

• AI Tool Utilization:

  Leverage

  at least 3 AI tools

  (ChatGPT, Jasper, Copy.ai, MidJourney, Canva AI, SurferSEO, etc.) to improve copywriting, research, and campaign performance.

• Technical Marketing Knowledge:

  Understand campaign tracking, analytics, pixels, A/B testing, and reporting to strengthen proposals and client pitches.

• Collaboration:

  Work with internal sales, marketing, and creative teams to refine strategies and improve output quality.

• Email Marketing (Optional):

  Support GoHighLevel or similar CRM/email automation platforms to execute targeted nurture sequences.

• Market Research:

  Stay updated on digital marketing, AI innovations, and ad platform changes to ensure proposals and campaigns remain cutting-edge.

• Quality & Timeliness:

  Deliver high-standard work under deadlines, with attention to detail and client alignment.

Skills & Qualifications

• 2–4 years of experience

  in sales support, proposal writing, or digital marketing (agency or B2B preferred).

• Proven experience

  managing or optimizing ad campaigns (Google Ads, Meta Ads, LinkedIn Ads, or programmatic).

• Proficiency in AI tools

  (minimum 3) for content creation, ad optimization, or data insights.
• Strong

  writing and storytelling

  skills with a sales-driven mindset.

• Technical knowledge

  of digital ads: tracking pixels, conversions, bid strategies, campaign segmentation, and ROI analysis.
• Intermediate-to-advanced

  ChatGPT prompt engineering

  skills.
• High proficiency in

  Microsoft Word, Excel, Teams

  ; familiarity with

  GoHighLevel

  is a plus.
• Organized, self-driven, and comfortable working independently in a fast-paced environment.

Work Environment

• Fully Remote:

  Reliable internet and dedicated workspace required.

• Night Shift:

  8:00 PM to 5:00 AM IST (aligned to U.S. client hours).

• Growth Opportunity:

  Strategic role with scope to advance into leadership in

  sales strategy, AI adoption, or campaign management

  .