Senior Sales Marketing Manager

Senior Sales & Marketing Manager

Company: GMR Industries

Location: Accra, Greater Accra Region, Ghana (On-site)

Industry: Manufacturing

Employment Type: Full-time

About Us

We are a beverage manufacturing company producing high-quality alcoholic and

non-alcoholic drinks for local and international markets. With a strong presence across

Ghana, we’re on a mission to expand and grow the market.

The Role

We’re looking for an experienced and driven Senior Sales & Marketing Manager to lead

and transform our commercial strategy. This is a pivotal leadership role that combines

strategic planning with hands-on execution. You'll lead our Regional Sales Managers

(RSMs), inspire the national sales team, and shape a winning go-to-market and brand

strategy.

Responsibilities

• Lead, manage, and develop the nationwide sales and marketing teams.

• Drive overall sales performance through effective leadership of RSMs and Sales

Executives.

• Design and implement growth strategies for on-trade, off-trade, general trade and

modern trade channels.

• Develop marketing campaigns to build brand equity and grow market share.

• Analyze market trends, customer insights, and competitor activity to inform strategy.

• Work with cross-functional teams to align demand and delivery.

• Report directly to the C-Suite and provide monthly performance updates.

What We’re Looking For

• Proven 10+ years experience in sales and/or marketing leadership, ideally in FMCG or

beverages.

• Strong track record of managing regional teams and driving revenue growth.

• Excellent communication, analytical, and leadership skills.

• Deep understanding of beverages market and customer dynamics.

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).

Why Join Us?

• Be part of a growing company with regional influence.

• Autonomy to shape national sales and marketing strategy.

• Work with passionate teams and a leadership that values innovation and impact.

• Competitive salary, performance bonuses, relocation and benefits.

Please send CV to: admin@vicdist.com