Senior Sales Engineer

Job Title: Senior Sales Engineer

Location: Nana Chillida SP Ring Road, Ahmedabad

Experience Required: 6 – 8 Years Maximum

Job Summary:

To develop the business for Test & Measurement instruments and cross-sell Automated Test Equipment (ATE)

solutions to R&D labs, manufacturing industries, educational institutions, and system integrators. The role requires

identifying customer needs, positioning technical solutions, and managing the sales process end-to-end.

Key Responsibilities:

Sales & Business Development:

• Identify and acquire new customers for T&M products and ATE solutions.

• Handle lead generation, technical qualification, proposal creation, and order closure.

• Manage key accounts across verticals like automotive, EV, electronics, defense, pharma, and education.

• Prepare sales forecasts and meet monthly/quarterly targets.

Solution Selling:

• Understand customer testing applications and suggest appropriate T&M products.

• Work closely with internal application engineers to create integrated ATE offerings (including hardware,

software, and automation).

• Conduct product demos, customer trials, and techno-commercial discussions.

Cross-Selling & Strategic Upselling:

• A track repeat customers and product clusters to identify opportunities for bundled offerings or ATE upsell.

• Introduce modular tester platforms for recurring applications (e.g., EV battery testing, PCB functional

testing, etc.)

Channel & OEM Coordination:

• Liaise with international T&M OEMs (e.g.,Hioki, Yokogawa, Keysight, GW Instek, R&S) for pricing, stock, and

technical support.

• Work closely with branded ATE suppliers like Chroma, NI etc. and coordinate with in-house technical team

for customized ATE solutions.

• Engage with channel partners and local system integrators for extended reach.

Customer Relationship Management:

• Build long-term relationships with R&D heads, purchase managers, and production heads.

• Handle post-sales support coordination, including calibration, AMC, and spares.

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Required Qualifications & Experience:

Education:

• B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics

• MBA in Marketing or Technology Management (preferred).

Experience:

• 6-8 years of relevant experience.

• Selling T&M instruments (oscilloscopes, signal generators, spectrum analyzers, dc source, etc.).

• Working with OEMs, labs, or system integrators.

• Experience in solution selling, proposal generation, and customer engagement.

Technical Skills:

• Knowledge of LabVIEW, NI testbench / Python-based testing setups is a plus.

• Familiarity with industrial protocols, measurement techniques, and functional testers.

• Ability to understand and explain technical product features to non-technical stakeholders.

Soft Skills:

• Self-driven and target-oriented

• Excellent communication and negotiation skills

• Strong presentation and customer relationship management

• Ability to work with cross-functional teams (engineering, supply chain, OEMs)

Why Join Us?

• Lead high-impact business development initiatives in the fast-growing Test & Measurement (T&M) and

Automated Test Equipment (ATE) solutions market.

• Collaborate with global OEMs and cutting-edge technology partners to deliver innovative solutions.

• Be part of a dynamic, growth-oriented team in a technically challenging and rewarding environment.

Job Types: Full-time, Permanent

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person