Senior Sales and Marketing Manager

A sales and marketing in the confectionery industry includes responsibilities like achieving sales targets, developing and executing sales and marketing plans, managing distributor and retailer relationships, expanding market coverage in general, modern, and institutional trade, and overseeing trade marketing activities like promotions and product launches. Key skills required are strong sales experience in FMCG or confectionery in biscuits Manufacturing Unit with Companies like Adani, Britatnia, Parle G, Bunge ITC, strategic thinking, leadership, market analysis, and relationship-building with various stakeholders. Here's a breakdown of the key components of a sales and marketing JD in the confectionery sector:Key Responsibilities

• Sales Target Achievement:Driving sales and revenue for chocolate and confectionery products in a designated territory or market.
• Market Expansion:Identifying and pursuing new business opportunities and customers in various trade channels (general trade, modern trade, institutional).
• Customer Relationship Management:Developing and maintaining strong, long-term relationships with distributors, retailers, and other clients.
• Marketing & Promotional Activities:Executing trade marketing strategies, including product launches, in-store promotions, sampling activities, and point-of-sale material placement.
• Market & Competitor Analysis:Monitoring competitor activities, pricing strategies, market trends, and consumer insights to inform sales approaches.
• Team Management:Supervising and guiding a sales team, ensuring adherence to beat plans, reporting, and performance goals.
• Stock and Distribution Management:Ensuring optimal stock levels and SKU mix with distributors and implementing effective route-to-market strategies.
• Strategic Planning:Contributing to the development of sales plans and strategic objectives to drive company growth and meet long-term goals.

Key Skills & Qualifications

• Industry Experience:Proven sales or marketing experience in the Food & Beverage, FMCG, or confectionery sector is often a significant advantage.
• Sales Acumen:Proficiency in driving sales, managing key accounts, and negotiating with clients.
• Market Knowledge:A strong understanding of the confectionery market, consumer behavior, and retail channels.
• Analytical Skills:The ability to analyze market data, track performance KPIs, and make informed, data-driven decisions.
• Leadership & Teamwork:Ability to lead a team, collaborate with internal departments, and foster a positive, innovative work environment.
• Communication:Excellent communication and interpersonal skills for building relationships with customers and internal teams.
• Strategic Thinking:Ability to develop innovative strategies and plans to achieve business objectives.

CTC 50 LPA

Notice Period 15 Days Or less

Please share cvs at 9877054031

Job Type: Full-time

Benefits:

• Health insurance

Work Location: In person

Speak with the employer
+91 9877054031