Senior Sales and Marketing Manager

Key Responsibilities:

1. Business Development & Market Expansion:

a)Identify and develop new business opportunities in key industry segments, including:

• • • • • Pharmaceutical Formulators & API Manufacturers
        • Food, Flavours & Fragrances
        • Cosmetics & Personal Care Product Manufacturers &
        • Vegetable Oils extraction Units
    • Establish and maintain strong relationships with key accounts and decision-makers in target industries.
    • Formulate and execute strategic marketing plans to enhance brand positioning and sales revenue.

1. Product-Specific Marketing & Sales Expertise:

a)Develop and implement sales strategies for the following products:

• • • • • Propylene Glycol
        • Polyethylene Glycol
        • Glycerine
        • Light Liquid Paraffin (LLP)
        • Heavy Liquid Paraffin (HLP)
        • Petroleum Jelly
        • n-Hexane
    • Analyse market trends, competitor activities, and customer needs to identify growth opportunities.
    • Collaborate with R&D, finance, and supply chain teams to optimize product positioning and profitability.

1. Key Account Management:

a)Develop and nurture relationships with existing and potential clients from targeted companies, such as:

1. • • • • Savita Oil Technologies Limited
         • Apar Industries Limited
         • Pon Pure Chemicals
         • Raj Petro
         • Galaxy Surfactants
     • Provide technical and commercial support to clients, ensuring high levels of customer satisfaction.
     • Negotiate contracts, pricing, and long-term agreements with key accounts/ customers.
2. Strategic Planning & Execution:
3. 1. 1. Develop and manage marketing campaigns and promotional activities aligned with corporate objectives.
      2. Work closely with internal teams to ensure efficient execution of marketing and sales strategies.
      3. Utilize data-driven insights to drive decision-making and performance improvements.

1. Stakeholder Engagement & Cross-functional Collaboration:

a)Engage with various industry professionals, including:

• • • • • Purchase & Procurement Teams
        • Finance Departments
        • R&D Teams
        • Quality Control & Laboratories

b)Ensure seamless coordination between internal departments and external stakeholders to facilitate smooth transactions and customer satisfaction.

1. Qualifications & Skills:
   • Educational Background:
     • • B.Tech / B.E. in Chemical Engineering or M.Sc./ B.Sc. in Chemistry
       • Additional qualifications in Marketing / Business Management would be advantageous
   • Technical & Commercial Acumen:

o Strong understanding of chemical and petrochemical productapplications in diverse industries. o Ability to communicate technical aspects effectively with both technical and non-technical personnel.

• • Proven Sales & Marketing Expertise:
    • • Minimum of 15 years of experience in marketing and sales within the chemicals & petrochemicals sector.
      • Demonstrated success in business development and key account management.
      • Experience in negotiating and closing high-value deals.
  • Industry Knowledge & Network:

o Existing network within the targeted industries and companies would be an added advantage. o Awareness of regulatory and compliance requirements within the chemical sector.

• • Soft Skills:

o Excellent communication, negotiation, and presentation skills. o Ability to work independently as well as collaboratively within a team environment.

Note: Candidates with lesser experience but strong potential may be considered for Middle Management Marketing roles.

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