Senior Public Relations Executive

Sr Public Relations Executive

Key Responsibilities

1. Media Relations & Outreach

• Build and nurture strong relationships with journalists, editors, influencers, and media houses.
• Own media outreach for client announcements, thought-leadership stories, and press opportunities.
• Pitch compelling story angles aligned with client positioning and industry trends.
• Maintain updated media lists and ensure targeted dissemination.

2. PR Strategy & Execution

• Support in developing PR plans, message houses, and communication strategies.
• Execute monthly PR calendars, hooks, reactive commentary opportunities, and moment-driven PR.
• Work with the strategy lead to ensure strong planning for each client: visibility metrics, deliverables, narratives, and industry-specific opportunities.

3. Content Development

• Draft high-quality press releases, media notes, briefing documents, quotes, and thought-leadership articles.
• Prepare client spokesperson talking points for interviews, podcasts, and panels.
• Ensure all content is crisp, factually strong, and aligned to brand tonality.

4. Client Servicing & Reporting

• Manage day-to-day communication with clients and internal teams.
• Share weekly updates, coverage reports, media insights, and planned outreach trackers.
• Ensure 100% adherence to TAT, quality checks, and monthly PR calendars.

5. Monitoring & Insights

• Track industry news, competitor movement, journalist beats, and trending conversations.
• Analyze coverage and provide insights that strengthen PR angles and future story mining.

Desired Skills & Attributes

• Strong written and verbal communication skills.
• Excellent storytelling, research, and copywriting ability.
• Understanding of media landscape across print, digital, and broadcast.
• Ability to work under tight deadlines with agility and ownership.
• Hunger to learn, experiment, and deliver high-impact results.
• Proactive, positive attitude with strong relationship-building skills.

Qualifications

• Bachelor’s degree in Mass Communication, Journalism, PR, Marketing, or related fields.
• 2–4 years of PR agency experience preferred.
• Proven media relationships are a strong advantage.

What You Can Expect at TMA

• A fast-growing environment with exposure to top Indian and global brands.
• Strategic mentorship + hands-on learning across integrated communication.
• A culture that values ambition, ownership, and excellence.
• Opportunity to grow into PR Manager/Strategist roles with performance.