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iSOCRATES Inc
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Senior Product Marketing Manager

Senior Product Marketing Manager

iSOCRATES Inc

10 - 15 years

13 - 18 Lacs

Mysuru

Posted:1 day ago| Platform:

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Skills Required

Product management Customer acquisition Managed services Email marketing Social media Consulting Market research SEO Digital marketing Product marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

About iSOCRATES

Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution

(TM)

iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.

iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model that scales, benefiting from continuous reinvestment in technology and specialized training.

About MADTECH.AI

MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.

At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth - so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before.

MADTECH.AI unifies and transforms MADTECH data, centralizing decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.

As a Senior Product Marketing Manager (SPMM) at iSOCRATES, you will play a pivotal role in driving the success of our SaaS platform MADTech.AI by developing and executing strategic marketing initiatives. You will collaborate closely with cross-functional teams to understand market trends, customer needs, and the competitive landscape to inform product positioning and go-to-market strategies. The ideal candidate will be highly skilled in digital marketing, have a deep understanding of SaaS products, and have experience working with highly valued brands. Additionally, candidates with experience from top marketing agencies with a global presence will be preferred.

Key Responsibilities:

Develop comprehensive product marketing strategies to drive awareness, adoption, and retention of the SaaS platform.

Collaborate with product management, sales, and customer success teams to ensure alignment on product messaging, positioning, and value proposition.

Conduct market research and analysis to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies.

Create compelling marketing collateral including sales enablement materials, presentations, website content, case studies, and whitepapers to effectively communicate product features and benefits.

Lead the execution of digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and paid advertising to drive lead generation and customer acquisition on behalf of the Platform team.

Measure and analyse the performance of marketing campaigns and initiatives, and leverage data-driven insights to optimize marketing strategies and drive continuous improvement.

Develop strong relationships with key stakeholders including customers, partners, and industry influencers to drive advocacy and enhance brand reputation.

Stay up to date of the industry trends, competitive landscape, and emerging technologies to identify new opportunities and innovative marketing strategies.

Marketing & AdOps Domain Knowledge is a mandatory requirement

Growth Hacker mindset and B2B SaaS PLG experience required

In the first 90 days, our Senior PMM will :

Strategically establish our platform s brand presence with limited budget resources

Apply targeted marketing strategies for high-level visibility and engagement

Generate quality leads through effective marketing campaigns

Optimize digital channels to maximize impact within target audience segments

Lay a solid foundation for sustained growth

Qualifications:

Experience working with top brands and/or top marketing agencies with a global presence is highly desirable.

Bachelors / Master s degree in marketing, business administration, or related field. MBA is preferred.

8+ years of total experience

, with

at least 5 years in a product marketing role in a B2B SaaS environment

Exposure to AI-based products or AI-driven marketing campaigns is mandatory.

Proven track record of developing and executing successful marketing strategies for SaaS products.

Experience in demonstrated success in PLG

(Product-led Growth) and ABM (Account-Based Marketing)

Solid understanding of digital marketing tactics including email marketing, social media, SEO, and paid advertising.

Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.

Excellent communication skills with the ability to effectively articulate complex concepts and tailor messaging to different audiences.

Highly collaborative with the ability to work cross-functionally and influence stakeholders at all levels.

Results-oriented with a passion for driving measurable impact and achieving business objectives.

Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities.

Should be flexible to work between 3:00 PM and 12:00 AM IST

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Senior Product Marketing Manager

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

About iSOCRATES

Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and Execution

(TM)

iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them.

About MADTECH.AI

MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers.

MADTECH.AI unifies and transforms MADTECH data, centralizing decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI.

Key Responsibilities:

In the first 90 days, our Senior PMM will :

Qualifications:

8+ years of total experience

at least 5 years in a product marketing role in a B2B SaaS environment

Exposure to AI-based products or AI-driven marketing campaigns is mandatory.

(Product-led Growth) and ABM (Account-Based Marketing)

Should be flexible to work between 3:00 PM and 12:00 AM IST

More Jobs at iSOCRATES Inc