Job
Description
About iSOCRATES Since 2015, iSOCRATES advises on, builds and manages mission-critical Marketing, Advertising and Data technologies, platforms, and processes as the Global Leader in MADTECH Resource Planning and ExecutionTM. iSOCRATES delivers globally proven, reliable, and affordable Strategy and Operations Consulting and Managed Services for marketers, agencies, publishers, and the data/tech providers that enable them. iSOCRATES is staffed 24/7/365 with its proven specialists who save partners money, and time and achieve transparent, accountable, performance while delivering extraordinary value. Savings stem from a low-cost, focused global delivery model at scale that benefits from continuous re-investment in technology and specialized training. About MADTECH.AI MADTECH.AI is the Unified Marketing, Advertising, and Data Decision Intelligence Platform purpose-built to deliver speed to value for marketers. At MADTECH.AI, we make real-time AI-driven insights accessible to everyone. Whether you re a global or emerging brand, agency, publisher, or data/tech provider, we give you a single source of truth, so you can capture sharper insights that drive better marketing decisions faster and more affordable than ever before. MADTECH.AI unifies and transforms MADTECH data and centralizes decision intelligence in a single, affordable platform. Leave data wrangling, data model building, proactive problem solving, and data visualization to MADTECH.AI. As a Junior Product Marketing Manager, you will support the launch, scaling, and positioning of MADTECH.AI, ensuring strong market presence, competitive positioning and customer adoption. You ll work closely with cross-functional teams across Product, Sales, Marketing, Partner Success, and Engineering to execute marketing strategies, conduct competitive analysis, and refine messaging. The ideal candidate is analytical, strategic, and execution-focused, with a passion for building compelling product narratives in fast-evolving spaces like MarTech, AdTech, and DataTech. Key Responsibilities Competitive Intelligence: Conduct ongoing market research, analyze competitor offerings, and create sales enablement materials such as battle cards and objection-handling guides. Go-to-Market Strategy: Assist with product launches, campaign execution, and demand generation initiatives for new features and platform updates. Messaging and Positioning: Help craft compelling, customer-centric messaging that communicates MADTECH.AI s differentiated value proposition. Strategic Product Marketing: Support the development of comprehensive marketing strategies to enhance awareness, adoption, and retention. Growth Marketing: Execute digital marketing campaigns, including SEO, social media, email, and paid advertising to drive lead generation. Brand Advocacy & Partnerships: Engage with customers, partners, and influencers to strengthen brand reputation and drive advocacy. Performance Tracking & Optimization: Measure marketing campaign effectiveness, apply data-driven insights, and refine strategies for continuous improvement. Marketing & AdOps: Expertise Apply deep domain knowledge in marketing operations to align strategies with industry standards. Content Creation: Support the development of blogs, whitepapers, case studies, sales collateral, and other content that drives awareness and engagement. Audience and Market Insights: Monitor user behavior, product engagement, and industry trends to inform positioning and campaign strategy. Pricing and Packaging Support: Assist in pricing research, value benchmarking, and support positioning for pricing models. Sales Enablement: Develop product demos, support scripts, and training materials to empower business development and partner teams. Product-Led Growth (PLG): Contribute to initiatives that drive adoption through self-serve experiences, onboarding flows, and in-product engagement. Account-Based Marketing (ABM): Assist in identifying high-value accounts and crafting tailored campaigns to increase conversions and drive loyalty. Affiliate Marketing: Help build and manage affiliate programs via platforms like PartnerStack, monitoring performance and optimizing partnership strategies. Influencer and Thought Leadership: Identify and engage with relevant influencers to amplify our message and elevate MADTECH.AI s brand presence. Event and Webinar Marketing: Support planning and execution of trade shows, webinars, and events, and leverage attendee insights for post-event campaigns. Data-Driven Marketing: Apply research and behavioral analytics to refine messaging and optimize campaign performance. Cross-Functional Collaboration: Work closely with stakeholders across the org to ensure brand and messaging consistency across all customer touchpoints. Qualifications & Skills 2-5 years of experience in B2B SaaS product marketing, competitive intelligence, digital marketing agencies, or strategic marketing roles. A bachelors degree in software engineering, economics, or a related field is required. MBA in Marketing preferred. Strong storytelling and narrative-building skills - able to translate product features into compelling customer value. Proficiency in market research, competitive analysis, and go-to-market execution. Familiarity with tools like Salesforce, Pardot, Google Analytics, LinkedIn Campaign Manager, Meta Suite, and AI-based marketing platforms. Excellent communication and presentation skills - confident in simplifying technical concepts for business audiences. Experience in email, social, performance, affiliate, and content marketing is a plus. Ability to connect customer insights to marketing actions and strategic outcomes. Experience with top brands or global marketing agencies is highly desirable. Ability to thrive in a fast-paced, dynamic environment with adaptability to shifting priorities. Results-oriented mindset with a passion for measurable impact and business objectives.
