Job
Description
As a Senior Principal Product Marketing Specialist for Cloud Services Marketing at NTT DATA, you will play a crucial role in introducing new organizational products or services to the external marketplace. You will collaborate with cross-functional teams to develop compelling messaging, content, and campaigns that highlight the value of NTT DATA's Cloud Services portfolio. Your responsibilities will include: - Developing specific marketing plans and activities for NTT DATA's Cloud Services portfolio to establish, enhance, or distinguish product placement within the competitive arena. - Collaborating to develop thought leadership content and whitepapers that support the positioning of the Cloud Services portfolio. - Contributing to the development and execution of a value proposition and messaging strategy for the Cloud Services portfolio. - Creating connections between the Cloud Services portfolio value proposition and other aspects of NTT DATA's portfolio, driving cross-portfolio coherence across marketing campaigns and content. - Articulating the Cloud Services portfolio propositions to clients and internal stakeholders, such as sales and consulting teams. - Analyzing the competitive landscape to identify the competitive differentiation of the company's portfolio compared to competitor products. - Driving market positioning programs and activities related to the Cloud Services portfolio. - Creating client marketing content such as datasheets, case studies, videos, and references. - Working with internal teams to define and develop the required communication, training, and other collateral that will enable sales teams to sell a particular product. - Defining the content for and ensuring the development of client collateral, sales tools, marketing programs, and sales programs. - Influencing the development of portfolio go-to-market programs, initiatives, and campaigns to drive awareness, interest, and demand for NTT DATA's Cloud Services portfolio. - Working closely with internal and external partner marketing teams to drive programs focused on hyperscaler partner capabilities related to the Cloud Services portfolio. - Tracking and monitoring the success of the Cloud Services portfolio marketing program on a scorecard or dashboard that reflects the associated metrics. - Conducting competitive reviews for new initiatives and existing enhancements and monitoring relevance in the context of changing market conditions and client dynamics. Your role will require: - Advanced leadership collaboration and engagement skills to effectively interact with senior-level stakeholders. - Excellent business and commercial acumen. - Excellent interpersonal skills to drive collaboration for campaigns, value propositions, and marketing messages. - Excellent coaching and mentoring skills. - Excellent marketing writing skills with a creative flair. - Strategic thinking ability to think of longer-term impacts of marketing programs. - Ability to implement sustainable and practical solutions in the business. - Advanced ability to present information in a clear and concise manner. - Expert analytical ability with strong attention to detail. - Significant specialist knowledge of product marketing methodologies, best practices, and tactics. - Significant knowledge and understanding of all relevant industry standards. - Excellent written and verbal communications skills. - Ability to work with and manage many projects within the required deadlines. - Significant knowledge and understanding of web analytics data. Academic Qualifications and Certifications: - Bachelor's degree or equivalent in Business, Marketing, Communication, or a relevant field. Required Experience: - Significant experience in a product marketing role, preferably in the B2B cloud services sphere. - Experience with hyperscaler partner marketing. - Significant demonstrated experience managing complex projects and executing on marketing programs. - Significant project management experience. - Significant experience in software or technology B2B product marketing. - Significant experience launching new technology products or solutions. - Significant experience in conducting market analysis, developing market messaging, and communicating benefits. NTT DATA is a trusted global innovator of business and technology services committed to helping clients innovate, optimize, and transform for long-term success. With a diverse workforce and a robust partner ecosystem, NTT DATA is dedicated to moving confidently and sustainably into the digital future. Become a part of our team and make a difference in the world of Cloud Services Marketing.,
